{"id":158615,"date":"2016-11-24T19:07:17","date_gmt":"2016-11-24T19:07:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/"},"modified":"2021-08-12T13:44:32","modified_gmt":"2021-08-12T13:44:32","slug":"ynap-says-mobile-will-outstrip-desktop-on-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/","title":{"rendered":"YNAP says mobile will outstrip desktop on Cyber Monday"},"content":{"rendered":"<p>Yoox Net-a-Porter Group (YNAP) says it expects <strong>mobile sales will outstrip desktop sales for the first time<\/strong> on Cyber Monday marking a milestone for the group and the luxury industry as a whole.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.ynap.com\">YNAP<\/a> expects to process <strong>one sale every second next Monday <\/strong>(28 November)\u00a0and believes <strong>more than one in two of them will come via a mobile<\/strong> device.<\/p>\n<p>The luxury online group, which comprises <a href=\"http:\/\/www.netaporter.com\" target=\"_blank\" rel=\"noopener\">Net-A-Porter.com<\/a>, <a href=\"http:\/\/www.mrporter.com\" target=\"_blank\" rel=\"noopener\">Mr Porter.com<\/a>,\u00a0<a href=\"http:\/\/www.theoutnet.com\" target=\"_blank\" rel=\"noopener\">The Outnet.com<\/a> and <a href=\"http:\/\/www.yoox.com\" target=\"_blank\" rel=\"noopener\">Yoox.com<\/a>, says customers are more likely to shop on mobile over the Cyber Weekend period (the online equivalent of the Black Friday sales bonanza) as they are away from the workplace and on the move.<\/p>\n<p><strong>Last year mobile sales for the group peaked at 41%<\/strong> but it believes its\u00a0\"stronger offer of native apps, enhanced experiences across its four core websites and improved marketing will drive mobile to overtake desktop this weekend\".<\/p>\n<p>Emerging markets are the most enthusiastic adopters of mobile with <strong>55% of YNAP's sales in the Middle East coming from mobile already<\/strong>, followed by 47% in APAC. The smartphone is the most preferred device but the tablet remains important with 14% of the combined sales in\u00a0US, UK and Italy coming from tablet.<\/p>\n<p>YNAP Director of Data Insights Matthew Keylock said: \"This year\u2019s Cyber Weekend is shaping up to be <strong>most mobile-centric in YNAP\u2019s 16-year history<\/strong>. Mobile devices are the most personal computers ever produced, allowing shoppers to interact, browse and buy their favourite brands whenever and wherever they want.<\/p>\n<p>\"<strong>In 2009<\/strong>, when we launched the first-ever shoppable iOS app, <strong>mobile made up less than 1% of our total sales<\/strong>. But fast forward to today we expect mobile to overtake traditional online sales this Cyber Weekend, when we can use the incredible depth of data to give customers a highly-personalised, relevant and exciting mobile offer,\" Keylock added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":129700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[4700,11112,9816,20,11304,9900,9774,9899,10314,9775,10353],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YNAP says mobile will outstrip desktop on Cyber Monday - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Yoox Net-a-Porter Group (YNAP) says it expects mobile sales will outstrip desktop sales for the first time on Cyber Monday marking a milestone for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YNAP says mobile will outstrip desktop on Cyber Monday - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Yoox Net-a-Porter Group (YNAP) says it expects mobile sales will outstrip desktop sales for the first time on Cyber Monday marking a milestone for the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-24T19:07:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/black-friday-600x420-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1033\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"YNAP says mobile will outstrip desktop on Cyber Monday\",\"datePublished\":\"2016-11-24T19:07:17+00:00\",\"dateModified\":\"2021-08-12T13:44:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ynap-says-mobile-will-outstrip-desktop-on-cyber-monday\/\"},\"wordCount\":309,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Black Friday\",\"Cyber Monday\",\"ecommerce\",\"etail\",\"Matthew Keylock\",\"Mr Porter\",\"NET-A-PORTER\",\"The Outnet\",\"YNAP\",\"Yoox\",\"YOOX NET-A-PORTER Group\"],\"articleSection\":[\"News &amp; 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