{"id":158446,"date":"2016-09-29T10:04:16","date_gmt":"2016-09-29T10:04:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/"},"modified":"2021-08-12T13:44:11","modified_gmt":"2021-08-12T13:44:11","slug":"long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/","title":{"rendered":"Long Tall Sally creates mannequin based on 3D scan of actual customer"},"content":{"rendered":"<p>Long Tall Sally has employed 3D technology to create its <strong>first mannequin based on the body an actual customer<\/strong>, Harriet Winters from London who is a size 14.<\/p>\n<p><!--more--><\/p>\n<p>The retailer specialises in fashion for women who are<strong> 5ft 8in and over<\/strong> and prides itself on creating clothes that fit properly and proportionally on a taller figure.\u00a0<span class=\"xn-person\">It therefore<\/span>\u00a0wanted to create a figure that was atypical for a standard \"fashion\" mannequin.<\/p>\n<p>To keep its customers' fit and design needs at the forefront, it set out to create a mannequin\u00a0that reflected the actual shape of a <strong>\"real woman\"<\/strong>, combined with the facial likeness of one of its customers.\u00a0The result is a <strong>3D-printed mannequin<\/strong> that will be used in its London design studio for regular fittings and size-checks.<\/p>\n<p><strong>Long Tall Sally CEO Andrew Shapin<\/strong> said the mannequin was \"an industry first\". \"We're now able to see what our collections will look like on a mannequin created from the exact likeness of one of our customers, which is incredibly exciting,\" he said.\u00a0\"Our talented designers pay special attention to the particular fit that taller women need, so bringing a customer, like Harriet, to the heart of this process will be invaluable.\"<\/p>\n<div id=\"attachment_83840\" style=\"width: 817px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-83840\" class=\" wp-image-83840\" src=\"https:\/\/www.theindustry.fashion\/\/wp-content\/uploads\/Long-Tall-Sally-284x300.jpg\" alt=\"Long Tall Sally\" width=\"807\" height=\"852\" \/><p id=\"caption-attachment-83840\" class=\"wp-caption-text\">Harriet Winters and the mannequin she inspired<\/p><\/div>\n<p>To create the mannequin Long Tall Sally took a <strong>3D scan of Winters' entire body<\/strong>\u00a0and mapped the scan to create a blueprint that matches the measurements and curves of the subject.\u00a0Once it was divided into sections, similar to those of an in-store mannequin, it was\u00a0crafted into a solid figure using foam and resin.<\/p>\n<p>The fashion retail industry <strong>typically uses a mannequin<\/strong> that stands around <strong>5ft 9in and wears a UK size 8<\/strong>, measuring 34in in the chest, 24in in the waist, and 34in in the hips. Previously\u00a0<span class=\"xn-person\">Long Tall Sally<\/span>\u00a0had to special order mannequins for its in-store displays at 6ft tall and size 12 to fit the brand's sample size.\u00a0<span class=\"xn-person\">The<\/span>\u00a0<strong>new mannequin stands at 6ft and wears a size 14<\/strong>, measuring 38in, 31in and 40in.<\/p>\n<p>As part of the project Long Tall Sally has created a video charting the history of the mannequin with fashion expert and <strong>historian Julie Rowe<\/strong>.<\/p>\n<p>\"The <strong>mannequin has always adapted with fashion<\/strong>, and new digital technologies have seen the industry embrace cutting-edge and dynamic forms \u2013 such as holograms and mannequins that move,\" said\u00a0Rowe. \"The 3D scanning of a customer meets the new demand of consumers that are looking for a more 'real' reflection of themselves in their shopping experience, as well as a more inclusive and forward-thinking fashion industry.\"<\/p>\n<p>Of the mannequin for which she modelled, Winters said.\u00a0\"To me, most mannequins in stores look so similar and don't always reflect real body shapes. I'm proud of my figure, and it's really <strong>powerful to see a mannequin with the dimensions of a real woman<\/strong>.\"<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":146673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494,10497],"tags":[11012,3588,11010,35],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-29T10:04:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Long-Tall-Sally-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Long Tall Sally creates mannequin based on 3D scan of actual customer\",\"datePublished\":\"2016-09-29T10:04:16+00:00\",\"dateModified\":\"2021-08-12T13:44:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Andrew Shapin\",\"High street\",\"Long Tall Sally\",\"Retail\"],\"articleSection\":[\"Brands &amp; Designers\",\"News &amp; Insight\",\"Retail &amp; Etail\",\"Tech &amp; Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#respond\"]}],\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\",\"url\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\",\"name\":\"Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2016-09-29T10:04:16+00:00\",\"dateModified\":\"2021-08-12T13:44:11+00:00\",\"description\":\"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Long Tall Sally creates mannequin based on 3D scan of actual customer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\",\"name\":\"Lauretta Roberts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"caption\":\"Lauretta Roberts\"},\"description\":\"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.\",\"sameAs\":[\"http:\/\/www.theindustrylondon.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion","description":"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/","og_locale":"en_GB","og_type":"article","og_title":"Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion","og_description":"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size","og_url":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2016-09-29T10:04:16+00:00","article_modified_time":"2021-08-12T13:44:11+00:00","og_image":[{"width":1100,"height":489,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Long-Tall-Sally-1-1.jpg","type":"image\/jpeg"}],"author":"Lauretta Roberts","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Lauretta Roberts","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/"},"author":{"name":"Lauretta Roberts","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89"},"headline":"Long Tall Sally creates mannequin based on 3D scan of actual customer","datePublished":"2016-09-29T10:04:16+00:00","dateModified":"2021-08-12T13:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Andrew Shapin","High street","Long Tall Sally","Retail"],"articleSection":["Brands &amp; Designers","News &amp; Insight","Retail &amp; Etail","Tech &amp; Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#respond"]}],"copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/","url":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/","name":"Long Tall Sally creates mannequin based on 3D scan of actual customer - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2016-09-29T10:04:16+00:00","dateModified":"2021-08-12T13:44:11+00:00","description":"Long Tall Sally has employed 3D technology to create its first mannequin based on the body an actual customer, Harriet Winters from London who is a size","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/long-tall-sally-creates-mannequin-based-on-3d-scan-of-actual-customer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Long Tall Sally creates mannequin based on 3D scan of actual customer"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89","name":"Lauretta Roberts","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","caption":"Lauretta Roberts"},"description":"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.","sameAs":["http:\/\/www.theindustrylondon.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/158446"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=158446"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/158446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/146673"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=158446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=158446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=158446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}