{"id":158252,"date":"2016-07-28T08:00:32","date_gmt":"2016-07-28T08:00:32","guid":{"rendered":"https:\/\/www.theindustry.fashion\/1bn-check-facebook-on-mobile-every-day\/"},"modified":"2021-08-12T13:43:45","modified_gmt":"2021-08-12T13:43:45","slug":"1bn-check-facebook-on-mobile-every-day","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/1bn-check-facebook-on-mobile-every-day\/","title":{"rendered":"1bn check Facebook on mobile every day"},"content":{"rendered":"

Facebook has revealed that more than 1bn people are checking the social networking site on their mobile device every day<\/strong> and that advertising revenue has rocketed.<\/p>\n

<\/p>\n

The number of visits via mobile has increased by 22% year on year and overall daily visitors rose\u00a017% to 1.13bn in the three months to the end of June. More than 1.7bn people access the site\u00a0at least once a month.<\/p>\n

Mobile usage has lead to a huge leap in advertising for this channel. Some 84% of Facebook sales are now generated by mobile ads<\/strong>, compared to 76% this time last year.<\/p>\n

Quarterly revenues to the end of June his $6.44bn, a rise of 59%, while net income rocketed by 186% to $2.05bn. Both figures beat forecasts.<\/p>\n

Founder and CEO Mark Zuckerberg also said that Facebook had performed well with video<\/strong>. \"We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services,\" he said.<\/p>\n

Analysts suggest that video could be the next big growth area for Facebook advertising.<\/p>\n

Facebook was founded in 2004 by Zuckerberg and a group of fellow Harvard students. It floated in 2012 and in the same year acquired image-led social network Instagram.<\/p>\n

Facebook, along with all the major social networks, has been working towards making the site more shoppable for retailers and brands<\/a>. It recently unveiled a suite of tools to make location specific marketing<\/a> easier for retailers and to track which online ads led to in-store visits and sales.<\/p>\n","protected":false},"excerpt":{"rendered":"

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