{"id":158199,"date":"2016-07-06T09:27:27","date_gmt":"2016-07-06T09:27:27","guid":{"rendered":"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/"},"modified":"2021-08-12T13:43:39","modified_gmt":"2021-08-12T13:43:39","slug":"yoox-net-a-porter-group-unveils-five-year-strategic-plan","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/","title":{"rendered":"Yoox Net-a-Porter Group unveils five-year strategic plan"},"content":{"rendered":"<p>Yoox Net-a-Porter\u00a0Group has <a href=\"http:\/\/www.ynap.com\/pages\/investor-relations\/capital-market-day\/\" target=\"_blank\" rel=\"noopener\">outlined its five-year strategic plan<\/a> at its Capital Markets Day, which puts <strong>mobile at the centre<\/strong> of the business and includes the introduction of f<strong>ine jewellery and watches<\/strong> and an <strong>own-brand label<\/strong> from its multi-brand men's site <a href=\"http:\/\/www.mrporter,com\">Mr Porter<\/a>. Brexit is not expected to have a long-term impact on its plan, the group said.<!--more--><\/p>\n<p>The Italian group, which is the parent of <a href=\"http:\/\/www.netaporter,com\" target=\"_blank\" rel=\"noopener\">NET-A-PORTER.com<\/a>, <a href=\"http:\/\/www.mrporter.com\" target=\"_blank\" rel=\"noopener\">Mr Porter<\/a>, <a href=\"http:\/\/www.theoutnet.com\" target=\"_blank\" rel=\"noopener\">THE OUTNET <\/a>and <a href=\"http:\/\/www.yoox.com\" target=\"_blank\" rel=\"noopener\">YOOX<\/a>, said in its presentation today that it plans to outpace the online luxury market growth over the next five years and will \"lead the mobile revolution\".<\/p>\n<p>Key points from the plan, unveiled at a presentation today (6 July) include:<\/p>\n<ul>\n<li>- strong annual net growth of between 17-20%<\/li>\n<li>- increased adjusted EBITDA margin to a range of between 11-13% (compared to current 8%)<\/li>\n<li>- CAPEX reduction to between 4-5% of net revenue by 2020<\/li>\n<li>- positive free cashflow generation from 2018<\/li>\n<\/ul>\n<p>Following its acquisition of the Net-a-Porter Group last year, Yoox is now divided into three distinct operational divisions: Multi-Brand In-Season (Net-a-Porter, Mr Porter), Multi-Brand Off-Season (Yoox, The Outnet) and Online Flagship Stores (the sites it runs for major luxury brands such as Armani, Alexander Wang and Karl Lagerfeld).<\/p>\n<p>The strategic priorities for <strong>Multi-Brand In-Season<\/strong> are:<\/p>\n<ul>\n<li>- Strong growth in its High Net Worth customer base: In-season has developed a \"unique know-how in terms of targeted customer acquisition\" with expert Personal Shopping and Client Relations teams <strong>applying sophisticated CRM strategies<\/strong> and leveraging the communities of existing customers;<\/li>\n<li>- International expansion: while consolidating its position in the US, accelerating growth in the Middle East, and advancing its position in Europe, In-season will leverage YOOX\u2019s \"localisation expertise\" to <strong>capture the market potential in the Asia Pacific region<\/strong>;<\/li>\n<li>- Enriched personalised service driving customer engagement and retention through: <strong>dedicated personal shoppers for most valuable customers<\/strong>, style advice delivered through sophisticated native apps, data-driven CRM and enriched one-to-one geo-localised editorial content and product recommendations;<\/li>\n<li>- Highly curated product offering enriched with <strong>the introduction of Mr Porter\u2019s own label<\/strong> and <strong>Fine Jewellery &amp; Watches<\/strong>, an under-penetrated category with great potential online, <strong>estimated to reach \u20ac100m in sales by 2020<\/strong>.<\/li>\n<\/ul>\n<p>Key strategic priorities for <strong>Multi-Brand Off-Season<\/strong> are:<\/p>\n<ul>\n<li>- Strong <strong>growth in high-value customer<\/strong> base through increased efforts in building brand awareness: YOOX will focus on expanding awareness and driving engagement through a more balanced mix between performance marketing and brand building and advertising initiatives;<\/li>\n<li>-<strong> Increase in engagement and loyalty<\/strong> driven by personalised mobile propositions;<\/li>\n<li>- International expansion: THE OUTNET will unlock its considerable untapped growth potential around the world benefiting from YOOX\u2019s localization assets and expertise. Both brands will expand their reach through a <strong>full in-country presence in the Middle East<\/strong>;<\/li>\n<li>- Growth in product offering: <strong>THE OUTNET will expand its mostly ready-to-wear<\/strong> offer with <strong>increased penetration of best-selling categories such as shoes and bags<\/strong> and the addition of active wear;<\/li>\n<li>-<strong> Private label to near 10% of Off-Season net revenues<\/strong> by 2020: Growing share of sales through introduction of private labels on YOOX and strengthened offer of Iris &amp; Ink (THE OUTNET's own label).<\/li>\n<\/ul>\n<p>For <strong>Online Flagship Stores<\/strong>, the group outlined the following priorities:<\/p>\n<p>The Online Flagship Stores business line will empower digitally ambitious brands to fully capture the omni-channel retail opportunity. The addition of unique value-added services will complement the e- commerce suite:<\/p>\n<ul>\n<li>- data insights leveraging the Group\u2019s unique \"luxury ecosystem\",<\/li>\n<li>-<strong> native apps<\/strong> services,<\/li>\n<li>- creativity and digital projects,<\/li>\n<li>-<strong> editorial content<\/strong> and,<\/li>\n<li>- tailored customer service.<\/li>\n<\/ul>\n<p>With a focus on <strong>fewer bigger partnerships and upcoming fashion star<\/strong>s, the Online Flagship Stores offering will leverage its proximity with the In-Season teams to \"foster innovation\" to the benefit of brand partners, notably in the area of high-end customer service and content.<\/p>\n<p>On the potential impact of Brexit the group said it had \"anticipated a range of growth forecasts reflecting a variety of macroeconomic scenarios, including the potential impact of Brexit\".<\/p>\n<p>\"The Group enjoys well-balanced GBP-denominated costs and revenues, and therefore the impact of a depreciation of the GBP against the Euro on profitability is expected to be neutral in 2016 and onwards,\" it said, adding that it was fully committed to its presence in the UK and was expanding its London HQ.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[46,9816,20,9772,9900,9774,26,9899,9775,10353],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yoox Net-a-Porter Group unveils five-year strategic plan - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Yoox Net-a-Porter\u00a0Group has outlined its five-year strategic plan at its Capital Markets Day, which puts mobile at the centre of the business and includes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoox Net-a-Porter Group unveils five-year strategic plan - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Yoox Net-a-Porter\u00a0Group has outlined its five-year strategic plan at its Capital Markets Day, which puts mobile at the centre of the business and includes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-06T09:27:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:43:39+00:00\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Yoox Net-a-Porter Group unveils five-year strategic plan\",\"datePublished\":\"2016-07-06T09:27:27+00:00\",\"dateModified\":\"2021-08-12T13:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/yoox-net-a-porter-group-unveils-five-year-strategic-plan\/\"},\"wordCount\":706,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Brexit\",\"ecommerce\",\"etail\",\"Federico Marchetti\",\"Mr Porter\",\"NET-A-PORTER\",\"Online\",\"The Outnet\",\"Yoox\",\"YOOX NET-A-PORTER Group\"],\"articleSection\":[\"News &amp; 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