{"id":158183,"date":"2016-06-29T09:55:22","date_gmt":"2016-06-29T09:55:22","guid":{"rendered":"https:\/\/www.theindustry.fashion\/anya-hindmarch-set-to-launch-mens-collection\/"},"modified":"2021-08-12T13:43:36","modified_gmt":"2021-08-12T13:43:36","slug":"anya-hindmarch-set-to-launch-mens-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/anya-hindmarch-set-to-launch-mens-collection\/","title":{"rendered":"Anya Hindmarch set to launch men's collection"},"content":{"rendered":"

British footwear and accessories designer Anya Hindmarch<\/strong><\/a> has revealed she is to launch a menswear collection<\/strong> to be shown alongside her highly successful women's line in a move that further blurs the lines between men's and women's Fashion Weeks.<\/p>\n

<\/p>\n

To be launched next month the collection includes three bag styles<\/strong> (a backpack, a tote and a briefcase-style bag) in leather, as well as small leather goods and sneakers<\/strong> featuring the designer\u2019s now-signature badge embellishments (such as smiley faces and Space Invaders icons).<\/p>\n

Hindmarch\u2019s news follows on from Stella McCartney\u2019s announcement earlier this month<\/a> that she was moving into menswear. McCartney\u2019s menswear collection will show alongside her women\u2019s pre-Collection in November, while Hindmarch will show her men\u2019s collection alongside her women\u2019s collection on-schedule at London Fashion Week<\/strong> in September.<\/p>\n

The designer told the New York Times<\/em> <\/a>that the move into menswear was organic as men were coming into her stores and buying women\u2019s items for themselves \u201cas well as ordering pieces from our bespoke shop, where customers are pretty much split 50-50 between the sexes, so we thought we might as well do it in a more organized way.\u201d<\/p>\n

Brands and designers adding menswear comes on the back of significant growth in the sector. The menswear market is now growing at a faster rate than womenswear, according to recent figures released by Mintel<\/a> (although at \u00a314.1bn it only accounts for 25% of the total apparel market<\/strong>). However the menswear show schedule has somewhat been thrown into disarray with many brands opting to combine the showing of their men\u2019s and women\u2019s collections.<\/p>\n

Burberry<\/a> and Gucci <\/a>were two of the biggest names to reveal they were ditching separate men\u2019s shows in favour of a combined show and at the recent pre-collections and menswear shows many brands showed both men\u2019s and women\u2019s collections (British father and son duo, Casely-Hayford debuted their womenswear line at London Collections Men<\/a>).<\/p>\n

In order to better align London Collections Men (which was launched four years ago) with London Fashion Week, its owner the British Fashion Council has revealed it would be rebranded and London Fashion Week Men's<\/strong>. Some buyers are concerned that menswear will lose its focus and status if it operates in the shadow of women\u2019s events however, but with big brands taking the initiative and combining shows the combining of the men\u2019s and women\u2019s schedules could be the eventual outcome.<\/p>\n

The CFDA in New York recently launched a dedicated men\u2019s Fashion Week\u00a0and it is due to take place for the third time from 11 July.<\/p>\n","protected":false},"excerpt":{"rendered":"

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