{"id":157996,"date":"2016-04-04T10:39:56","date_gmt":"2016-04-04T10:39:56","guid":{"rendered":"https:\/\/www.theindustry.fashion\/french-athlete-henri-tai-launches-e-commerce-site-sportyhenri-com\/"},"modified":"2021-08-12T13:43:19","modified_gmt":"2021-08-12T13:43:19","slug":"french-athlete-henri-tai-launches-e-commerce-site-sportyhenri-com","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/french-athlete-henri-tai-launches-e-commerce-site-sportyhenri-com\/","title":{"rendered":"French athlete Henri Tai launches e-commerce site SportyHenri.com"},"content":{"rendered":"<p>Former French professional handball player Henri Tai is set to launch a<strong> content and shopping destination for men's sportswear<\/strong>. <a href=\"http:\/\/www.sportyhenri.com\" target=\"_blank\" rel=\"noopener\">SportyHenri.com<\/a> will feature brands and content curated by Tai and his network of world-class athletes.<\/p>\n<p><!--more--><\/p>\n<p>Due to launch <strong>early this month<\/strong> the site will cover <strong>eight sports categories<\/strong> including basketball, track &amp; field, golf, water sports, football, triathlon and running. The brand mix covers global names such as <strong>Adidas<\/strong> and <strong>Puma<\/strong> as well as niche brands such as <strong>Ashmei<\/strong> and <strong>Athletic Propulsion Labs<\/strong>.<\/p>\n<p>SportyHenri.com is promising a \"true meeting of meaningful editorial and commerce in a rich, multimedia\u00a0experience\u00a0where inspiring content direct from sports experts can be found alongside\u00a0a considered edit of performance sportswear and equipment.\" Tai's network or \"Les amis d'Henry\" will share training advice, coaching and fitness regimes as well as their picks of the best kit and equipment.<\/p>\n<p>\"For me comfort has\u00a0always led to confidence, and confidence has always led to improved performance,\" said Tai. \"Therefore, it seemed only natural for me to create an offering whereby an athlete\u00a0can choose the best technical sportswear to equip themselves and thus enabling\u00a0them to train and perform at the top of their game. From this Sporty Henri was\u00a0born.\"<\/p>\n<p>The site offers a next day delivery service to\u00a0France, Germany, UK, Spain, Italy, Austria,\u00a0Switzerland and Belgium, with further territories to be added later in the year.<\/p>\n<p>SportyHenri.com comes on the back of a boom in interest in sportswear and the so-called <strong>\"athleisure\"<\/strong> trend. Last week singer Beyonc\u00e9 <a href=\"https:\/\/www.theindustry.fashion\/\/beyonce-and-sir-philip-green-unveil-ivy-park-athleisure-line\/\" target=\"_blank\" rel=\"noopener\">unveiled Ivy Park<\/a>, her own performance and athleisure line produced in collaboration with Topshop chief Sir Philip Green, and <strong>Selfridges<\/strong> <a href=\"http:\/\/www.selfridges.com\/GB\/en\/content\/tags\/body-studio\" target=\"_blank\" rel=\"noopener\">unveiled its Body Studio<\/a>, a dedicated department online and at its London Oxford Street flagship store, which focuses on activewear. The Selfridges Body Studio will be one of the first stockists of the Ivy Park line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":157997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[9951,9928,10268,9816,20,10277,4387,9952,10276],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>French athlete Henri Tai launches e-commerce site SportyHenri.com - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Former French professional handball player Henri Tai is set to launch a content and shopping destination for men&#039;s sportswear. SportyHenri.com will\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/french-athlete-henri-tai-launches-e-commerce-site-sportyhenri-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"French athlete Henri Tai launches e-commerce site SportyHenri.com - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Former French professional handball player Henri Tai is set to launch a content and shopping destination for men&#039;s sportswear. 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