{"id":157985,"date":"2016-03-31T19:58:09","date_gmt":"2016-03-31T19:58:09","guid":{"rendered":"https:\/\/www.theindustry.fashion\/manolo-blahnik-moves-into-e-commerce-with-farfetch\/"},"modified":"2021-08-12T13:43:18","modified_gmt":"2021-08-12T13:43:18","slug":"manolo-blahnik-moves-into-e-commerce-with-farfetch","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/manolo-blahnik-moves-into-e-commerce-with-farfetch\/","title":{"rendered":"Manolo Blahnik moves into e-commerce with Farfetch"},"content":{"rendered":"<p><strong>Manolo Blahnik<\/strong> has unveiled its first e-commerce site\u00a0powered by\u00a0<strong>Farfetch<\/strong>'s new white label service\u00a0<strong>\"Black &amp; White\"<\/strong>. Farfetch has established\u00a0a new division to offer monobrand e-commerce sites to luxury brands and Manolo Blahnik is the first to go live.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.manoloblahnik.com\" target=\"_blank\" rel=\"noopener\">Manoloblahnik.com<\/a>, which launched\u00a0yesterday, offers the brand's full range of footwear, handbags and books for men and women. A further three luxury brands are expected to launch using the Black &amp; White service by the end of the summer, <a href=\"http:\/\/wwd.com\/retail-news\/direct-internet-catalogue\/farfetch-jumps-into-monobrand-e-commerce-with-manolo-blahnik-10399673\/\" target=\"_blank\" rel=\"noopener\">Farfetch founder Jose Neves told <em>WWD<\/em><\/a>.<\/p>\n<p>Farfetch's main business is a marketplace for luxury boutiques worldwide. It\u00a0was launched in 2008 by entrepreneur Neves and now encompasses\u00a0400 leading boutiques offering 1,000 brands globally.\u00a0It has been rapidly expanding of late. Last month it <a href=\"https:\/\/www.theindustry.fashion\/\/farfetchs-beauty-offer-set-to-go-live-with-space-nk\/\" target=\"_blank\" rel=\"noopener\">moved into beauty in partnership with Space NK <\/a>and launched its kidswear offer. <a href=\"http:\/\/www.vogue.co.uk\/news\/2015\/05\/12\/farfetch-buys-browns-london-boutique-sold\" target=\"_blank\" rel=\"noopener\">Last year it acquired iconic London boutique Browns<\/a>\u00a0and plans to use its South Molton Street store as a test bed for its hi-tech future store concept.<\/p>\n<p>The addition of a white label service puts it in competition with Italian e-commerce giant Yoox, which recently merged with NET-A-PORTER. Yoox began life as an off-price site for luxury brands but it too began to offer its platform in white label form to aid luxury brands' moves into monobrand e-commerce; it now runs websites for major labels such as Armani, Moschino and Valentino.<\/p>\n<p>Neves told <em>WWD<\/em>: \"The vision was always to build Black &amp; White as a true platform. Technologically, Farfetch is built with an API [application program interface] layer, which means we can put all the functionalities you see on Farfetch at the service of the best luxury brands and retailers worldwide.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":157986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[21,20,9921,9922,10105,9774,9775],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manolo Blahnik moves into e-commerce with Farfetch - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Manolo Blahnik has unveiled its first e-commerce site\u00a0powered by\u00a0Farfetch&#039;s new white label service\u00a0&quot;Black &amp; White&quot;. 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