{"id":157807,"date":"2015-10-19T09:22:52","date_gmt":"2015-10-19T09:22:52","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sophia-webster-reveals-new-website-as-online-sales-triple\/"},"modified":"2021-08-12T13:42:58","modified_gmt":"2021-08-12T13:42:58","slug":"sophia-webster-reveals-new-website-as-online-sales-triple","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sophia-webster-reveals-new-website-as-online-sales-triple\/","title":{"rendered":"Sophia Webster reveals new website as online sales triple"},"content":{"rendered":"<p><strong>Sophia Webster<\/strong> has <a href=\"http:\/\/www.sophiawebster.com\" target=\"_blank\" rel=\"noopener\">unveiled a new content-driven website<\/a> in response to a rapidly growing fanbase of \u201cdigitally-savvy, content-thirsty\u201d customers.<\/p>\n<p>The <strong>British footwear and accessories designer<\/strong> has achieved a <strong>triple-digit growth in online sales<\/strong> in the past year alone and has increased her social media following by more than 165%. Online sales now account for<strong> \u00a31m in gross sales<\/strong>.<\/p>\n<div id=\"attachment_22398\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theindustry.fashion\/\/staging\/wp-content\/uploads\/image.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22398\" class=\"size-medium wp-image-22398\" src=\"https:\/\/www.theindustry.fashion\/\/staging\/wp-content\/uploads\/image-300x186.png\" alt=\"Sophia Webster's new website: designed as a grid to reflect social media channels\" width=\"300\" height=\"186\" \/><\/a><p id=\"caption-attachment-22398\" class=\"wp-caption-text\">Sophia Webster's new website: designed as a grid to reflect social media channels<\/p><\/div>\n<p>The new site is designed to fuse <strong>content and commerce<\/strong>, reflecting Webster\u2019s \u201cglossy, high-octane\u201d brand imagery. Catering to Webster\u2019s audience of digital natives, the platform introduces features such as a regular playlist mixed by the site\u2019s new resident DJ, DJ Yasmin, and curated by Rinse FM.<\/p>\n<p>Developed in partnership with London-based digital agency <strong>Electric Labs and designer Bradley Bell<\/strong>, the site is fully responsive across four devices (widescreen, desktop, tablet and mobile), with a one-page check-out mechanic and real-time stock levels.<\/p>\n<div id=\"attachment_22405\" style=\"width: 142px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theindustry.fashion\/\/staging\/wp-content\/uploads\/Sophia-Webster-Mixtape.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-22405\" class=\"wp-image-22405 size-medium\" src=\"https:\/\/www.theindustry.fashion\/\/staging\/wp-content\/uploads\/Sophia-Webster-Mixtape-132x300.jpg\" alt=\"Sophia Webster Mixtape\" width=\"132\" height=\"300\" \/><\/a><p id=\"caption-attachment-22405\" class=\"wp-caption-text\">Features include Playlists curated by DJ Yasmin and Rinse FM<\/p><\/div>\n<p>A grid-based layout takes cues from social media channels and allow for adaptable and ever-changing content feeds. Images from Webster\u2019s <strong>London Fashion Week presentations<\/strong>, user-generated content submitted by shoppers, campaign films, and <strong>behind-the-scenes<\/strong> looks at Webster\u2019s design sketches also feature.<\/p>\n<p>Webster has enjoyed a high-profile 12 months. Earlier this year <a href=\"http:\/\/www.vogue.co.uk\/news\/2015\/08\/20\/sophia-webster-barbie-adult-and-child-shoe-collaboration\" target=\"_blank\" rel=\"noopener\">she announced a collaboration with Mattel for Barbie<\/a>, which resulted in a collection of nine styles of shoes for adults and children that played on <strong>Barbie<\/strong> and Webster\u2019s styles. She was also named Breakthrough Footwear &amp; Accessories Designer of the Year by WGSN at their annual<strong> WGSN Global Fashion Awards<\/strong> in May.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6],"tags":[9874,21,20,9875,9876],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sophia Webster reveals new website as online sales triple - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Sophia Webster has unveiled a new content-driven website in response to a rapidly growing fanbase of \u201cdigitally-savvy, content-thirsty\u201d customers. 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