{"id":157787,"date":"2015-10-28T00:36:51","date_gmt":"2015-10-28T00:36:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/"},"modified":"2021-08-12T13:42:56","modified_gmt":"2021-08-12T13:42:56","slug":"jaeger-the-timeline-of-a-british-heritage-brand","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/","title":{"rendered":"Jaeger: the timeline of a British heritage brand"},"content":{"rendered":"<p><strong>Jaeger<\/strong> will soon vacate its flagship store at <strong>200-206 Regent Street,<\/strong> which it has occupied for 80 years, to make way for American accessories and apparel brand <strong>Coach<\/strong>.<\/p>\n<p>Coach, which is <strong>celebrating 75 years<\/strong> in business next autumn when it hopes to open the new store, will move into the <strong>27,500 sq ft<\/strong> unit with its recently acquired sister business, the footwear brand Stuart Weitzman. It currently occupies a smaller store on Regent Street at 70-78.<\/p>\n<p><!--more--><\/p>\n<p>It has been a tumultuous year for Jaeger which announced the <strong>departure of its CEO Colin Henry<\/strong> last month. After Henry left, Jaeger\u2019s owner <strong>Better Capital<\/strong> appointed turnaround specialists <strong>Alix Partners <\/strong>to act as its adviser and is now understood to be exploring a sale of the business.<\/p>\n<p>One Industry member in particular, <strong>Harold Tillman<\/strong>, will no doubt be watching events closely. He departed Jaeger shortly after Better Capital acquired it from him in 2012. Tillman himself had <strong>purchased Jaeger in 2003<\/strong> for a \u201ctoken sum\u201d when it was close to collapse. Might he see the chance to repeat history?<\/p>\n<p>At this crucial juncture in the brand\u2019s history, The Industry takes you through a timeline of the key milestones in the Jaeger story:<\/p>\n<p><strong>1884<\/strong> Established by British businessman Lewis Tomalin as \u201cDr Jaeger's Sanitary Woollen System Co Ltd\u201d specialising in wool-jersey long johns<\/p>\n<p><strong>1910<\/strong> Receives a Royal Warrant and begins creating woollen suits<\/p>\n<p><strong>1919 <\/strong>Launches the first Camel Hair Coat<\/p>\n<p><strong>1935<\/strong> Opens its flagship store at 200-206 Regent Street<\/p>\n<p><strong>1950s<\/strong> Marilyn Monroe and Audrey Hepburn both appear in ads for the brand<\/p>\n<p><strong>1956<\/strong> Designer Jean Muir joins the company and is put in charge of the Young Jaeger brand and is credited with attracting a more youthful audience<\/p>\n<p><strong>1962<\/strong>\u00a0<a href=\"http:\/\/www.jaeger.co.uk\/SS15_Journal_WW_Flashback_Feb_1.html\" target=\"_blank\" rel=\"noopener\">Jean \u201cThe Shrimp\u201d Shrimpton models for the brand in images shot by David Bailey<\/a><\/p>\n<p><strong>1967<\/strong> Coats Viyella acquires the brand<\/p>\n<p><strong>1980s<\/strong> Brand falls out of favour in face of European rivals entering the UK market<\/p>\n<p><strong>1996<\/strong> Brand enjoys a resurgence, wins a British Fashion Award under the direction of designer Jeanette Todd<\/p>\n<p><strong>2000<\/strong> Bella Freud appointed as designer; she stays for 2.5 years<\/p>\n<p><strong>2003<\/strong> Coats sells the brand to entrepreneur Richard Thompson who quickly sells it on to Harold Tillman<\/p>\n<p><strong>2004<\/strong> Belinda Earl, formerly of Debenhams, is appointed CEO<\/p>\n<p><strong>2005<\/strong> Tillman acquires Allders department store in Croydon<\/p>\n<p><strong>2008 <\/strong>Stuart Stockdale is appointed as creative director of Jaeger; Jaeger returns to London Fashion Week<\/p>\n<p><strong>2009<\/strong> Tillman\u2019s Jaeger team acquires Aquascutum (the heritage brand founded in 1851) from Renown<\/p>\n<p><strong>2012<\/strong> Tillman sells his Jaeger shares to Better Capital, owned by Jon Moulton. Acquascutum falls into administration and is subsequently bought by its Asia licensee YGM Trading. Allders of Croydon placed into administration and subsequently ceases trading<\/p>\n<p><strong>2013<\/strong> Colin Henry, formerly of Esprit, appointed Jaeger CEO; creative directors Jsen Wintle (menswear) and Sheila McKain-Waid (womenswear) also appointed<\/p>\n<p><strong>2015<\/strong> Colin Henry departs and Jaeger announces sale of Regent Street flagship. Alix Partners is now reviewing its future<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":127041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[9826,9827,9828,9824,9825,9829],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaeger: the timeline of a British heritage brand - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Jaeger will soon vacate its flagship store at 200-206 Regent Street, which it has occupied for 80 years, to make way for American accessories and apparel\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaeger: the timeline of a British heritage brand - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Jaeger will soon vacate its flagship store at 200-206 Regent Street, which it has occupied for 80 years, to make way for American accessories and apparel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-28T00:36:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T13:42:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/chloe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Jaeger: the timeline of a British heritage brand\",\"datePublished\":\"2015-10-28T00:36:51+00:00\",\"dateModified\":\"2021-08-12T13:42:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/jaeger-the-timeline-of-a-british-heritage-brand\/\"},\"wordCount\":478,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Allders\",\"Aquascutum\",\"Coach\",\"Harold Tillman\",\"Jaeger\",\"Regent Street\"],\"articleSection\":[\"News &amp; 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