{"id":228585,"date":"2023-03-10T11:14:25","date_gmt":"2023-03-10T11:14:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?post_type=podcasts&p=228585"},"modified":"2023-03-10T11:14:25","modified_gmt":"2023-03-10T11:14:25","slug":"olivia-francis-founder-hamilton-hare","status":"publish","type":"podcasts","link":"https:\/\/www.theindustry.fashion\/podcasts\/olivia-francis-founder-hamilton-hare\/","title":{"rendered":"Olivia Francis, Founder, Hamilton + Hare"},"content":{"rendered":"

Olivia Francis left her job with global advertising agency Saatchi & Saatchi to change the men\u2019s underwear market with her Hamilton + Hare brand in 2014. She had been looking to buy boxer shorts for her brother, but just found a lot of poor quality and heavy branding.\u00a0 <\/span>She wanted to bring womenswear underwear standards to men, and that\u2019s exactly what she did.<\/p>\n

That quality has now evolved into loungewear, sleepwear, T-shirts, shirts, sweatshirts and even suiting \u2013 all sold out of her Marylebone shop on Chiltern Street, as well as via the Hamilton + Hare website and through selected retailers, including Mr Porter.<\/p>\n

Francis tells Tom Bottomley, Contributing Editor at TheIndustry.fashion, all about her journey so far, and plans for the future.<\/p>\n

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