{"id":204593,"date":"2022-04-23T09:05:03","date_gmt":"2022-04-23T08:05:03","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?post_type=podcasts&#038;p=204593"},"modified":"2022-05-30T17:01:07","modified_gmt":"2022-05-30T16:01:07","slug":"isabella-west-founder-hirestreet","status":"publish","type":"podcasts","link":"https:\/\/www.theindustry.fashion\/podcasts\/isabella-west-founder-hirestreet\/","title":{"rendered":"Isabella West, Founder, Hirestreet &#038; Zoa"},"content":{"rendered":"<p>Welcome to the The Bold Moves Academy podcast brought to you by TheIndustry.fashion in partnership with <a href=\"https:\/\/www.klarna.com\/uk\/business\/boldmarketing\/?&amp;utm_source=owned&amp;utm_medium=sponsored&amp;utm_campaign=boldmoves&amp;utm_content=podcast\" target=\"_blank\" rel=\"noopener\">Klarna for Business.<\/a> Here we speak to some of fashion\u2019s disrupters about the bold moves they\u2019ve made to drive the future of the fashion industry and inspire you to do the same.<\/p>\n<div id=\"buzzsprout-player-10681653\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/991828\/10681653-bold-moves-academy-with-isabella-west-founder-hirestreet-zoa.js?container_id=buzzsprout-player-10681653&player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p>Being bold comes second nature to Isabella West, as she tells us in this edition of the Bold Moves Academy podcast \u201cI don\u2019t know how to be any other way\u201d.<\/p>\n<p>One of four children and the daughter of two entrepreneurs, Isabella has always understood that if you wanted to stand up and be counted then you need to be brave.<\/p>\n<p>And she certainly has been. A first-class Oxford Graduate, Isabella began her career in consulting before she decided to take the plunge and build a business around the idea of the shared wardrobe.<\/p>\n<p>Hirestreet was born in 2018 offering affordable rental options and a viable alternative to fast fashion. During the pandemic, noting the excess stock crisis as stores were closed, Isabella spotted another opportunity \u2013 to use Hirestreet\u2019s technology, logistics and marketing platform in rental to power fashion brands\u2019 own rental services.<\/p>\n<p>Called Zoa, her rental platform is now used by a multitude of high street fashion brands from Marks &amp; Spencer, which supports Zoa through its start-up incubator scheme, French Connection, Oasis and more.<\/p>\n<p>In this episode of the Bold Moves Academy podcast, Isabella talks to Lauretta Roberts, Editor in chief of TheIndustry,fashion about what drives her Bold Moves in business and why this young entrepreneur, who has already achieved so much, is only just getting started.<\/p>\n<p>&nbsp;<\/p>\n<p>In proud partnership with<\/p>\n<p><a href=\"https:\/\/www.klarna.com\/uk\/business\/boldmarketing\/?&amp;utm_source=owned&amp;utm_medium=sponsored&amp;utm_campaign=boldmoves&amp;utm_content=podcast\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-190529 size-medium\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/klarnalogo-300x132.jpg\" alt=\"Klarna for Business\" width=\"300\" height=\"132\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/klarnalogo-300x132.jpg 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/klarnalogo-768x338.jpg 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/12\/klarnalogo.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":208461,"template":"","podcasts":[],"podcast_category":[23496],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TheIndustry.fashion<\/title>\n<meta name=\"robots\" content=\"index, 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