{"id":189266,"date":"2021-12-03T19:47:17","date_gmt":"2021-12-03T19:47:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/?post_type=index-reports&#038;p=189266"},"modified":"2021-12-08T16:00:48","modified_gmt":"2021-12-08T16:00:48","slug":"the-index-october-november-2021-the-brands-the-buzz-scores","status":"publish","type":"index-reports","link":"https:\/\/www.theindustry.fashion\/index-reports\/the-index-october-november-2021-the-brands-the-buzz-scores\/","title":{"rendered":"The Index October\/November 2021: The Brands &#038; the Buzz Scores"},"content":{"rendered":"<p>Welcome to part two of our monthly tracker of the behaviour of Britain's fashion shoppers, The Index, produced in partnership with Klarna.<!--more--><\/p>\n<p>In this section of our report,<strong> we track the fortunes of 100 carefully selected brands and retailers across the fashion spectrum<\/strong> from value fashion to sports, luxury and resale and rental platforms.<\/p>\n<p>Each brand is tracked to see which our 2,000 surveyed shoppers visited and purchased from in the past three months, and each is attributed a unique \"Buzz Score\" based on positive (or negative) perceptions of each brand.<\/p>\n<p>Our Buzz Scores are presented in the context of the sector the brand or retailer is part of, so that you can see how a brand compares to its peers. However, each month we pull out the top performers so you see how they rank overall.<\/p>\n<p>The Buzz Scores are a key metric when it comes to measuring how a brand is performing in the market. Take a look and draw your own conclusions!<\/p>\n<p><strong>Don't forget to check out Part One of our monthly study to track The Sectors, The Channels, The Formats and The Behaviours<\/strong> which are trending among our shoppers.<\/p>\n<p>View and download your report below.<\/p>\n<div class=\"real3dflipbook\" id=\"9_66375e00864e1\" style=\"position:absolute;\" data-flipbook-options=\"{&quot;mode&quot;:&quot;normal&quot;,&quot;viewMode&quot;:&quot;webgl&quot;,&quot;zoomMin&quot;:&quot;0.9&quot;,&quot;zoomStep&quot;:&quot;2&quot;,&quot;zoomReset&quot;:&quot;false&quot;,&quot;doubleClickZoom&quot;:&quot;true&quot;,&quot;singlePageMode&quot;:&quot;true&quot;,&quot;pageFlipDuration&quot;:&quot;1&quot;,&quot;sound&quot;:&quot;true&quot;,&quot;startPage&quot;:&quot;1&quot;,&quot;deeplinking&quot;:{&quot;enabled&quot;:&quot;false&quot;},&quot;responsiveView&quot;:&quot;true&quot;,&quot;responsiveViewTreshold&quot;:&quot;768&quot;,&quot;pageTextureSize&quot;:&quot;2048&quot;,&quot;pageTextureSizeSmall&quot;:&quot;1500&quot;,&quot;textLayer&quot;:&quot;false&quot;,&quot;backCover&quot;:&quot;true&quot;,&quot;aspectRatio&quot;:&quot;1&quot;,&quot;thumbnailsOnStart&quot;:&quot;false&quot;,&quot;contentOnStart&quot;:&quot;false&quot;,&quot;tableOfContentCloseOnClick&quot;:&quot;true&quot;,&quot;thumbsCloseOnClick&quot;:&quot;true&quot;,&quot;autoplayOnStart&quot;:&quot;false&quot;,&quot;autoplayInterval&quot;:&quot;3000&quot;,&quot;autoplayStartPage&quot;:&quot;1&quot;,&quot;autoplayLoop&quot;:&quot;true&quot;,&quot;rightToLeft&quot;:&quot;false&quot;,&quot;thumbSize&quot;:&quot;130&quot;,&quot;logoCSS&quot;:&quot;position:absolute;left:0;top:0;&quot;,&quot;zIndex&quot;:&quot;auto&quot;,&quot;pdfBrowserViewerIfIE&quot;:&quot;false&quot;,&quot;arrowsAlwaysEnabledForNavigation&quot;:&quot;false&quot;,&quot;arrowsDisabledNotFullscreen&quot;:&quot;true&quot;,&quot;touchSwipeEnabled&quot;:&quot;true&quot;,&quot;rightClickEnabled&quot;:&quot;true&quot;,&quot;linkColor&quot;:&quot;#000000&quot;,&quot;linkColorHover&quot;:&quot;#dd3333&quot;,&quot;pageTextureSizeMobileSmall&quot;:&quot;1024&quot;,&quot;singlePageModeIfMobile&quot;:&quot;false&quot;,&quot;pdfBrowserViewerIfMobile&quot;:&quot;false&quot;,&quot;pdfBrowserViewerFullscreen&quot;:&quot;true&quot;,&quot;pdfBrowserViewerFullscreenTarget&quot;:&quot;_blank&quot;,&quot;mobile&quot;:{&quot;contentOnStart&quot;:&quot;false&quot;,&quot;thumbnailsOnStart&quot;:&quot;false&quot;},&quot;btnTocIfMobile&quot;:&quot;true&quot;,&quot;btnThumbsIfMobile&quot;:&quot;true&quot;,&quot;btnShareIfMobile&quot;:&quot;false&quot;,&quot;btnDownloadPagesIfMobile&quot;:&quot;true&quot;,&quot;btnDownloadPdfIfMobile&quot;:&quot;true&quot;,&quot;btnSoundIfMobile&quot;:&quot;false&quot;,&quot;btnExpandIfMobile&quot;:&quot;true&quot;,&quot;btnPrintIfMobile&quot;:&quot;false&quot;,&quot;logoHideOnMobile&quot;:&quot;false&quot;,&quot;lightboxBackground&quot;:&quot;rgb(81, 85, 88)&quot;,&quot;lightboxContainerCSS&quot;:&quot;display:inline-block;padding:10px;&quot;,&quot;lightboxThumbnailHeight&quot;:&quot;300&quot;,&quot;lightboxThumbnailUrlCSS&quot;:&quot;display:block;&quot;,&quot;lightboxThumbnailInfo&quot;:&quot;false&quot;,&quot;lightboxThumbnailInfoCSS&quot;:&quot;top: 0; 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The Buzz Scores&quot;,&quot;post_id&quot;:189677,&quot;pdfUrl&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/THE_INDEX_REPORT_WAVE16_PT_2-1.pdf&quot;,&quot;id&quot;:&quot;9&quot;,&quot;bookId&quot;:&quot;9&quot;,&quot;lightboxThumbnailUrl&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/uploads\\\/real3d-flipbook\\\/flipbook_9\\\/thumb.jpg?1638979115360&quot;,&quot;rootFolder&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;version&quot;:&quot;3.23&quot;,&quot;uniqueId&quot;:&quot;9_66375e00864e1&quot;,&quot;date&quot;:&quot;2021-12-08&quot;}\"><\/div>\n<p>The Index is produced in proud partnership with<\/p>\n<p><a href=\"https:\/\/www.klarna.com\/uk\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-180271 size-medium\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/klarna-vector-logo-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/klarna-vector-logo-300x167.png 300w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/klarna-vector-logo-768x427.png 768w, https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/09\/klarna-vector-logo.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":11,"featured_media":189268,"template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Index October\/November 2021: The Brands &amp; 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