{"id":166035,"date":"2020-03-31T19:14:00","date_gmt":"2020-03-31T19:14:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the-index-part-2-february-2020-the-brands-the-buzz-scores\/"},"modified":"2021-11-18T15:48:26","modified_gmt":"2021-11-18T15:48:26","slug":"the-index-part-2-february-2020-the-brands-the-buzz-scores","status":"publish","type":"index-reports","link":"https:\/\/www.theindustry.fashion\/index-reports\/the-index-part-2-february-2020-the-brands-the-buzz-scores\/","title":{"rendered":"The Index Part 2 February 2020: The Brands &#038; The Buzz Scores"},"content":{"rendered":"<p>Welcome to Part 2 of our monthly brand &amp; retail tracker, The Index, which is produced in partnership with Klarna. <strong>Never has reputation been more important and that is exactly what this part of The Index is about.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>In this report, we should you, which of our 100 tracked fashion brands and businesses <strong>our 2,000 nationally represented shoppers visited and bought from<\/strong> \u2013 on- or off-line \u2013 during February 2020 and the preceding two months.<\/p>\n<p>As we mentioned in Part 1 of our report where we track <a href=\"https:\/\/www.theindustry.fashion\/the-index-february-2020-part-1-the-sectors-the-channels-the-formats-the-behaviours\/\">The Sectors, The Channels, The Formats and The Behaviours<\/a>,\u00a0think of this report as the calm before the storm. <strong>This is where these brands' reputations were set before we went into the COVID-19 crisis<\/strong>, let's see what they look like when we exit, for we will.<\/p>\n<p>We won't know when we will exit and we don't know what the market will look like when we exit but industry watchers agree that those brands &amp; retailers who conduct themselves with integrity will be the ones to reap the reward of any bounce back, however weak or strong it is. <strong>Our unique Buzz Scores will help demonstrate which brands the public appreciates and which is does not.\u00a0<\/strong><\/p>\n<p>While some good reputations will be enhanced further still during this time and some poor reputations will fall further still, there will be <strong>some who will find that they shine and are brought to consumers' attention in ways that were not possible during normal trading.<\/strong> We'll be here to track it when it happens.<\/p>\n<p>Please use this report in conjunction with the Appendix where each of our 100 brands has a \"Live Tracking\" chart showing how their performance has ebbed and flowed over the past five months. 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Contents&quot;,&quot;share&quot;:&quot;Share&quot;,&quot;pressEscToClose&quot;:&quot;Press ESC to close&quot;},&quot;pdfUrl&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/THE_INDEX_REPORT_WAVE5_PT_2.pdf&quot;,&quot;rootFolder&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;version&quot;:&quot;3.23&quot;,&quot;uniqueId&quot;:&quot;0_6638e4b246d57&quot;,&quot;date&quot;:&quot;2020-03-31&quot;}\"><\/div>\n<p>&nbsp;<\/p>\n<p>The Index is produced in proud partnership with<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-139094\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/klarna_logo_black-300x67.png\" alt=\"\" width=\"300\" height=\"67\" \/><\/p>\n","protected":false},"author":68,"featured_media":187255,"template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Index Part 2 February 2020: The Brands &amp; The Buzz Scores - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Welcome to Part 2 of our monthly brand &amp; retail tracker, The Index, which is produced in partnership with Klarna. 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