{"id":164505,"date":"2020-11-11T16:59:22","date_gmt":"2020-11-11T16:59:22","guid":{"rendered":"https:\/\/www.theindustry.fashion\/the-index-september-october-2020-part-2-the-brands-the-buzz-scores\/"},"modified":"2021-11-19T10:10:32","modified_gmt":"2021-11-19T10:10:32","slug":"the-index-september-october-2020-part-2-the-brands-the-buzz-scores","status":"publish","type":"index-reports","link":"https:\/\/www.theindustry.fashion\/index-reports\/the-index-september-october-2020-part-2-the-brands-the-buzz-scores\/","title":{"rendered":"The Index September\/October 2020: Part 2 The Brands &#038; The Buzz Scores"},"content":{"rendered":"<p>Welcome to The Index, Part 2 The Brands &amp; The Buzz Scores, produced in partnership with Klarna. In this section of our regular survey of British fashion shoppers <strong>we see how 100 influencer brands fared when it came to store and website visits as the UK<\/strong> was in the \u201cinter-Lockdown\u201d period.<\/p>\n<p><!--more--><\/p>\n<p>We also track sentiment towards brands through our unique Buzz Scores. Our scores were down across the board this month as bad news about retailers seeped into the public psyche and our worst performers \u2013 somewhat unsurprisingly \u2013 were Debenhams and Edinburgh Woollen Mill whose continuing woes were all too apparent to the fashion consumer.<\/p>\n<p>On a more positive note, at the higher end of the chart, Selfridges and its efforts to remain positive, creative and, of course, sustainable, even under the most unprecedented pressure, has landed well with consumers, while Amazon retains its top spot.<\/p>\n<p>The Buzz Scores are a great indicator of which brands will make it out of the pandemic in a positive place, so they are well worth tracking.<\/p>\n<div class=\"real3dflipbook\" id=\"0_662df68c96766\" style=\"position:absolute;\" 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page&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;center&quot;},&quot;btnFirst&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;title&quot;:&quot;First Page&quot;,&quot;icon&quot;:&quot;fa-angle-double-left&quot;,&quot;icon2&quot;:&quot;first_page&quot;},&quot;btnPrev&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Previous Page&quot;,&quot;icon&quot;:&quot;fa-chevron-left&quot;,&quot;icon2&quot;:&quot;chevron_left&quot;},&quot;btnNext&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Next Page&quot;,&quot;icon&quot;:&quot;fa-chevron-right&quot;,&quot;icon2&quot;:&quot;chevron_right&quot;},&quot;btnLast&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;title&quot;:&quot;Last 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out&quot;,&quot;vAlign&quot;:&quot;bottom&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fa-minus&quot;,&quot;icon2&quot;:&quot;zoom_out&quot;},&quot;btnToc&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Table of 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pages&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fa-page&quot;,&quot;icon2&quot;:&quot;article&quot;},&quot;btnDownloadPdf&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;title&quot;:&quot;Download PDF&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fa-download&quot;,&quot;icon2&quot;:&quot;file_download&quot;},&quot;btnSound&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Sound&quot;,&quot;vAlign&quot;:&quot;bottom&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fa-volume-up&quot;,&quot;iconAlt&quot;:&quot;fa-volume-off&quot;,&quot;icon2&quot;:&quot;volume_up&quot;,&quot;iconAlt2&quot;:&quot;volume_mute&quot;},&quot;btnExpand&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Toggle fullscreen&quot;,&quot;vAlign&quot;:&quot;bottom&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fa-expand&quot;,&quot;iconAlt&quot;:&quot;fa-compress&quot;,&quot;icon2&quot;:&quot;fullscreen&quot;,&quot;iconAlt2&quot;:&quot;fullscreen_exit&quot;},&quot;btnSelect&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;title&quot;:&quot;Select tool&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;right&quot;,&quot;icon&quot;:&quot;fas fa-i-cursor&quot;,&quot;icon2&quot;:&quot;text_format&quot;},&quot;btnSearch&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;title&quot;:&quot;Search&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;left&quot;,&quot;icon&quot;:&quot;fas fa-search&quot;,&quot;icon2&quot;:&quot;search&quot;},&quot;btnBookmark&quot;:{&quot;enabled&quot;:&quot;false&quot;,&quot;title&quot;:&quot;Bookmark&quot;,&quot;vAlign&quot;:&quot;top&quot;,&quot;hAlign&quot;:&quot;left&quot;,&quot;icon&quot;:&quot;fas fa-bookmark&quot;,&quot;icon2&quot;:&quot;bookmark&quot;},&quot;twitter&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;facebook&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;pinterest&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;email&quot;:{&quot;enabled&quot;:&quot;true&quot;},&quot;layout&quot;:&quot;3&quot;,&quot;skin&quot;:&quot;light&quot;,&quot;icons&quot;:&quot;font awesome&quot;,&quot;useFontAwesome5&quot;:&quot;true&quot;,&quot;backgroundColor&quot;:&quot;rgba(81,85,88,0.6)&quot;,&quot;backgroundTransparent&quot;:&quot;false&quot;,&quot;menu2Margin&quot;:&quot;0&quot;,&quot;menu2Padding&quot;:&quot;5&quot;,&quot;menu2OverBook&quot;:&quot;false&quot;,&quot;menu2Transparent&quot;:&quot;false&quot;,&quot;menu2Floating&quot;:&quot;false&quot;,&quot;menuMargin&quot;:&quot;0&quot;,&quot;menuPadding&quot;:&quot;5&quot;,&quot;menuOverBook&quot;:&quot;false&quot;,&quot;menuTransparent&quot;:&quot;true&quot;,&quot;menuFloating&quot;:&quot;false&quot;,&quot;hideMenu&quot;:&quot;false&quot;,&quot;btnBackground&quot;:&quot;none&quot;,&quot;btnRadius&quot;:&quot;0&quot;,&quot;btnMargin&quot;:&quot;5&quot;,&quot;btnSize&quot;:&quot;14&quot;,&quot;btnPaddingV&quot;:&quot;10&quot;,&quot;btnPaddingH&quot;:&quot;10&quot;,&quot;sideNavigationButtons&quot;:&quot;true&quot;,&quot;sideBtnColor&quot;:&quot;#fff&quot;,&quot;sideBtnBackground&quot;:&quot;rgba(0,0,0,.3)&quot;,&quot;sideBtnRadius&quot;:&quot;0&quot;,&quot;sideBtnMargin&quot;:&quot;0&quot;,&quot;sideBtnSize&quot;:&quot;30&quot;,&quot;sideBtnPaddingV&quot;:&quot;5&quot;,&quot;sideBtnPaddingH&quot;:&quot;5&quot;,&quot;sideMenuOverBook&quot;:&quot;true&quot;,&quot;sideMenuOverMenu&quot;:&quot;false&quot;,&quot;sideMenuOverMenu2&quot;:&quot;true&quot;,&quot;strings&quot;:{&quot;print&quot;:&quot;Print&quot;,&quot;printLeftPage&quot;:&quot;Print left page&quot;,&quot;printRightPage&quot;:&quot;Print right page&quot;,&quot;printCurrentPage&quot;:&quot;Print current page&quot;,&quot;printAllPages&quot;:&quot;Print all pages&quot;,&quot;download&quot;:&quot;Download&quot;,&quot;downloadLeftPage&quot;:&quot;Download left page&quot;,&quot;downloadRightPage&quot;:&quot;Download right page&quot;,&quot;downloadCurrentPage&quot;:&quot;Download current page&quot;,&quot;downloadAllPages&quot;:&quot;Download all pages&quot;,&quot;bookmarks&quot;:&quot;Bookmarks&quot;,&quot;bookmarkLeftPage&quot;:&quot;Bookmark left page&quot;,&quot;bookmarkRightPage&quot;:&quot;Bookmark right page&quot;,&quot;bookmarkCurrentPage&quot;:&quot;Bookmark current page&quot;,&quot;search&quot;:&quot;Search&quot;,&quot;findInDocument&quot;:&quot;Find in document&quot;,&quot;pagesFoundContaining&quot;:&quot;pages found containing&quot;,&quot;thumbnails&quot;:&quot;Thumbnails&quot;,&quot;tableOfContent&quot;:&quot;Table of Contents&quot;,&quot;share&quot;:&quot;Share&quot;,&quot;pressEscToClose&quot;:&quot;Press ESC to close&quot;},&quot;pdfUrl&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/THE_INDEX_REPORT_WAVE11_PT_2-SEPT.pdf&quot;,&quot;rootFolder&quot;:&quot;https:\\\/\\\/www.theindustry.fashion\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;version&quot;:&quot;3.23&quot;,&quot;uniqueId&quot;:&quot;0_662df68c96766&quot;,&quot;date&quot;:&quot;2020-11-11&quot;}\"><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The Index is produced in proud partnership with<\/p>\n<p><a href=\"https:\/\/www.klarna.com\/uk\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-160067 alignleft\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/KLARNA.png\" alt=\"\" width=\"438\" height=\"114\" \/><\/a><\/p>\n","protected":false},"author":11,"featured_media":187262,"template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Index September\/October 2020: Part 2 The Brands &amp; The Buzz Scores - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Welcome to The Index, Part 2 The Brands &amp; The Buzz Scores, produced in partnership with Klarna. In this section of our regular survey of British fashion shoppers we see how 100 influencer brands fared when it came to store and website visits as the UK was in the \u201cinter-Lockdown\u201d period.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/index-reports\/the-index-september-october-2020-part-2-the-brands-the-buzz-scores\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Index September\/October 2020: Part 2 The Brands &amp; The Buzz Scores - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Welcome to The Index, Part 2 The Brands &amp; The Buzz Scores, produced in partnership with Klarna. 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