Work commences on new Gilly Hicks store on Carnaby Street

Work has commenced on the new standalone Gilly Hicks store at 39 Carnaby Street, set to open in Summer 2022. The 3,000-square-foot store was formerly occupied by Columbia Sportswear and is now being refurbished.

The label, which is known for its genderless marketing, currently has 30 store experiences in the UK, including a side by side store at Westfield London, which opened in Summer 2021.

Presenting a store without overt references to gender, Gilly Hicks offers Gen-Z's a safe environment to explore intimates, sportswear, loungewear and accessories, with the brand focusing on inclusivity at every step.

Kim Dolder, Senior Vice President and General Manager at Gilly Hicks, exclusively confirmed further retail locations were to open in 2022 on an episode of the "In Conversation" podcast, where she spoke about the brands future. Listen on demand here.

Kim Dolder, SVP and General Manager of Gilly Hicks, said: “We’re thrilled to mark the next chapter of Gilly Hicks’ growth strategy by opening standalone stores in EMEA. We have been encouraged by the performance of our standalone store in Columbus, which has provided a tangible brand experience for customers to explore our products and find their ‘daily dose of happy.’ We’re excited to bring this concept to our EMEA customers, who have been responding well to our reimagined product assortment and brand identity that was introduced last summer."