Women’s tailor Joshua Millard opens first store in Carnaby
Women’s tailor Joshua Millard has opened his first standalone store at 1 Marlborough Court in London’s Carnaby.
Millard was awarded a two-year rent-free space in the tailoring studios at 26 Kingly Street by landlord Shaftesbury after winning the Carnaby x London College of Fashion: Kingly Street Tailors competition.
Shaftesbury launched the initiative in partnership with London College of Fashion, UAL in 2019 to help young talent in British tailoring.
After completing his two years, Millard has now been able to make the jump on his own to find a new 435 sq ft home over two floors just off Carnaby Street.
Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “We are delighted to announce that Joshua has opened the doors to his first standalone store at 1 Marlborough Court. Having been awarded the residency through the Carnaby x London College of Fashion: Kingly Street Tailors competition, we are proud that Joshua has now upsized to his own space and we are looking forward to seeing what comes next for his business.”
Described as “an essence of rural Dorset in Carnaby”, Millard offers made-to-measure tailoring for women and each piece is carefully considered and constructed in-house by hand, using the finest British and Italian cloths.
Millard commented: “I want the shop environment to echo the sensibilities of the British countryside through rich texture and materials, yet balanced with clean lines, palette and comfort. I’m grateful to Shaftesbury for giving me the opportunity to upsize my business and open my first store in Carnaby.”
The current collection reflects “women who seek pieces with a wear and wear again appeal.” Exclusive to the store, clients are given the opportunity to customise their made-to- measure piece, once they have selected their style from the cross seasonal range of silhouettes. His signature range features “nuances of bygone heritage”, tailored cuts, contemporary fabrics and shearling.
Millard prides himself on collaborating with independent tailors, seamstresses and mills across the UK and Europe who embody the same values in regards to quality and ethical production.
The concept of the store draws upon aspects of Millard’s upbringing on an organic sheep farm in Dorset. The store features natural materials, including rails that the tailor crafted himself from fallen ash trees. A portion of each sale is donated to PlantLife, a charity that promotes endangered wildflower growth in UK arable habitats.
Shaftesbury will continue the initiative to support young upcoming British tailors as they begin the process of offering two new London College of Fashion Graduate tailors the opportunity to work from 26 Kingly Street in September 2021.