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Wolf & Badger reports robust financial growth despite only trading online due to COVID-19

Tom Bottomley
15 June 2020

Multi-channel retailer Wolf & Badger achieved a 66% increase in overall sales across April and May, 2020, compared to the same period in 2019, generating £2.8m solely in online revenue as both its UK and US stores have been temporarily closed due to COVID-19.

Online sales have grown by 87% whilst both flagships in Coal Drops Yard, London and SoHo, New York City have had to remain temporarily shut due to the recent pandemic.

Categories which have performed particularly well during April and May include women’s jewellery, lingerie and nightwear, as well as homeware items such as throws, prints, plates and bowls.

Wolf & Badger is home to a 1000-strong community of independent designers across fashion, accessories, homeware and beauty, and April and May also saw a record number of new brand applications to the retailer, with a total of 750 potential suppliers looking to join the platform in order to help grow sales and reach whilst their other distribution channels have been disrupted.

The retailer plans to safely reopen its 12,000 sq ft London King’s Cross store in Coal Drops Yard on 17 June, 2020, in line with government guidance. The space will now include an additional area on the ground-floor, ‘hicce Market’, born out of Michelin-Guide restaurant hicce, from chef Pip Lacey.




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