Wolf & Badger adds kidswear and beauty
Wolf & Badger, the multi-channel retailer which champions independent designer brands, has added kidswear and beauty to its offer.
The London-based business which has stores in Mayfair and Notting Hill, as well as online, now features brands including Love Made, Zatchels, No Added Sugar, Toby Tiger, Jesse & James and Bryony and Co, for kids aged 2-13. On the beauty and grooming side new brands available include Art de Parfum, Bad Norwegian, Handsome London, Skin & Tonic London, Magic Organic and Honey Corn. All have been selected for their focus on quality and organic ingredients.
Skin & Tonic
Creative director Henry Graham, who co-founded the business in 2009 with brother George Graham, said Wolf & Badger had been regularly approached by brands that didn't sit with its existing merchandising mix of men's and womenswear and homeware, but due to customer demand they had decided to extend the offer.
"There was no longer any reason why we shouldn't be showcasing and selling certain other product types alongside our existing range. We have always been known for selling the best under-the-radar independent brands and moving into beauty and kids was the natural next step," said Graham.
Wolf & Badger aims to offer around 50 brands in each of the new categories by the end of the year. Its men's and women's offer which covers apparel, jewellery and accessories includes brands such as Wax London, Rubirosa, McIndoe Design, Ctrl+C, Okhtein, Leka, Fou Jewellery and Rumour London.
