Wishful brand continues innovation drive with new sculpting eye masks

Wishful, the beauty brand created by Huda Kattan, has continued its new product development drive with the launch of new Eye Lift & Snatch Instant Sculpting Masks.

The arrival of the new masks follow the launch of a jumbo-sized version of Wishful's  Yo Glow Enzyme Scrub last month and form part of what will be a series of new developments for the brand this year.

Infused with collagen-boosting peptides and plant stem cells from the Calanthe Orchid, the new eye masks follow in the footsteps of Wishful’s “cult favourite” Chin Lift Sculpting Sheet Masks.

Each contoured eye mask sticks without slippage, allowing users to refresh tired under-eye skin in 30 minutes - whilst going about their daily business.

Made from the same sculpting fabric and cooling active-infused hydrogel as Wishful’s chin masks, the new Eye Lift & Snatch Instant Sculpting Masks also feature sweet almond oil and rose.

Developed in one of the brand’s “favourite labs” in South Korea, the masks are also 100% vegan.

During an independent consumer testing panel of 50 people with different skin types, tones and sexes, 84% agreed that their under eyes looked and felt lifted, with dark circles much brighter, immediately after use.