Will new John Lewis boss ditch Never Knowingly Undersold?
The Guardian
07 June 2019
At communications regulator Ofcom Sharon White had the tenacity to take on the might of BT and the Murdoch dynasty, but will the first female chairman of the John Lewis Partnership be brave enough to do what no man has dared in nearly a century – and axe the “never knowingly undersold”price promise that is killing middle England’s favourite retailer?
Probably the best-known price pledge in British retailing has been at the heart of the employee-owned group since 1925, but what was once a virtue has become a handicap in an Amazon age where shoppers bypass the high street to seek out the cheapest deals online.
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