Why the British Fashion Council is scrapping June Fashion Week
The British Fashion Council (BFC), London Fashion Week's governing body, has today announced it is cancelling the June edition of LFW to focus on "crucial commercial opportunities" such as its showrooms in London and Paris.
As a response to the "evolving fashion landscape", the BFC is buckling down on opening up commercial opportunities and support to Britain's creatives. The London Fashion Week June edition was initially launched with a menswear focus in 2012. In its heyday, brands such as Alexander McQueen, Wales Bonner and Craig Green attracted an engaged international audience. However, as brands began showing co-ed shows in June, the buzz slowly settled.
Moving forward, the BFC is refocusing on menswear as well as building on its international strategy by confirming the return of LONDON show ROOMS (LsR) to Paris four times a year. The BFC reintroduced its Paris showroom in September 2024 for Spring/Summer 2025 after a short hiatus. From 26 June to 1 July, designers such as Dilara Findikoglu, LABRUM London, and S.S.DALEY—LsR will be featured in the showrooms, giving them exposure to global buyers.
"This June, our focus will be on championing British menswear and strengthening its presence both locally and internationally. Taking a digital-first approach, we will collaborate with buyers and media partners and leverage our own channels to spotlight the evolving story of British menswear, introducing and promoting designers to new audiences," said a spokesperson for the British Fashion Council. "This will be woven into our existing content streams, highlighting British designers presenting in other markets and exploring the evolution of menswear.
"We recognise the challenges the sector faces both in the UK and globally and remain committed to amplifying the voices of British menswear designers as they navigate an ever-changing fashion landscape and will continue to adapt and find ways to platform our brilliant British menswear business," the spokesperson added.
June also sees the BFC's CEO, Caroline Rush CBE, step down after 16 years, handing the reins over to Laura Weir. Described as a leader in the global fashion industry, Weir will bring a knowledge of British designers, executive board-level experience in retail, and editorial industry leadership to the BFC.
In her new role, Weir will work with designers, industry partners and government bodies to further the organisation’s mission of "championing British fashion through pioneering its world-class programmes that unlock and elevate creative talent".
This follows a successful February London Fashion Week presented by 1664 Blanc and LONDON show ROOMS. Press and retailers from nearly 40 countries gathered in London to see designers deliver despite ongoing industry challenges. The BFC also introduced a pop-up London Fashion Week Shop on Regent Street this February to support emerging designers commercially. The temporary store featured Ahluwalia, Nicholas Daley and Saul Nash, to name a few.
Upcoming LFW dates to add to your diary:
LONDON show ROOMS, Paris: 26 June - 1 July
LFW September 2025: 18-22 September
LFW February 2026: 19-23 February
LFW September 2026:17-21 September
