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Wholesale platform Joor enters bridal category

Sophie Smith
14 December 2021

Digital wholesale platform Joor has expanded into bridalwear, allowing brands and retailers to connect, collaborate and place orders digitally from anywhere in the world. 

Bridal brands selling dresses, shoes and accessories on Joor are able to create virtual showrooms, which can also be custom curated for unique retailers.

Within the platform, bridal brands can access real-time sales data across their wholesale process.

Kleinfeld Bridal is the latest exclusive retailer to join Joor. The wholesale platform aims to provide Kleinfeld with advanced digital technology to offer a "top-notch bridal shopping experience".

Other leading dress designers on the platform include Vivienne Westwood, Elie Saab, Maggie Sottero, Maria Lucia Hohan, Temperley and Simone Rocha. These are joined by luxury wedding shoe brands such as Jimmy Choo.

Kristin Savilia, CEO at Joor, said: “Joor is the digital platform singularly focused on advancing and growing the wholesale businesses of leading global luxury brands and retailers. We are pleased that the bridal industry has recognised the value our platform offers and it is wonderful to have Kleinfeld joining the ecosystem.”

Founded in 2021, Joor's platform includes over 13,000 brands and 365,000 curated fashion retailers across 150 countries.

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