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White Stuff unveils new sustainability commitments

Lauretta Roberts
05 July 2019

White Stuff has committed to a raft of new sustainability initiatives as part of its "Doing Good Stuff" plans, including a pledge to use only sustainably sourced cotton by 2024 and the launch of a number of more sustainable ranges this autumn.

The fashion chain has said new ranges for autumn will be manufactured in a more environmentally friendly manner and it will increase its use of recycled materials.

Amanda Bunting, ethical sourcing and product sustainability manager at White Stuff, said: “We want to make a meaningful difference to the world and are working hard to improve the ways in which we produce our garments to reduce our environmental impact.”

As part of its move towards using sustainably sourced cotton, it has signed. a three-year deal with Fairtrade with the Fairtrade Sourced Cotton collection launching for AW19. The deal will ensure that the farmers who sow, grow and harvest the raw cotton for the White Stuff will earn a fair price for their cotton and a Fairtrade Premium to invest in improving their communities.

The AW19 collection will also include sustainably sourced denim, made in partnership with Saitex, one of the cleanest and most sustainable factories in the world. The men's and women's styles, which come in a range of cuts, use only a fraction of the water typically used in denim production.

As part of the manufacturing process, each pair of jeans is made using 98% recycled water, before being 85% air-dried using the heat from the factory floor.

“We are working hard to improve the way we produce our garments and reduce our environmental impact. While our full denim collection is made using water-reducing methods, we are particularly excited to be partnering with Saitex to manufacture five of our most popular styles in their ground-breaking factory," Bunting added.

In addition it is introducing 100% recycled insulation jackets into its womenswear range, which are made using insulation that is 100% recycled from up to 10 plastic bottles.

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