What to expect as Pure joins forces with Moda at Spring Fair 2025 in Birmingham
The combined Moda x Pure show is set to make its highly anticipated debut at Spring Fair 2025, taking place from 2-5 February at Birmingham’s NEC.
The event will bring together womenswear, footwear, accessories, jewellery and watches, alongside a programme of inspiring content, establishing itself as "the ultimate destination for fashion buyers and industry professionals".
Soraya Gadelrab, Event Director at Spring Fair, said: "We are thrilled to launch Moda x Pure at Spring Fair 2025, bringing together a curated selection of brands and destinations under one roof.
"With trend-led catwalk shows, insightful seminars, and innovative collections, this is a must attend event for the industry. Whether seeking sustainable jewellery, cutting-edge accessories, or the latest in womenswear, Moda x Pure will offer something to inspire and excite every buyer."
New exhibitor Nova of London will show its vast range of dresses, skirts, tops, jumpsuits, jeans and coats, while sustainable footwear brand MOO CHUU will show how each pair of shoes can be personalised by selecting sole and strap colours.
LUXTYLE, which has its roots in London’s vibrant Portobello Road, will bring its versatile casual wear and statement evening wear pieces in premium fabrics, and other new brands include AX Paris, Girl in Mind, Bella Donna, Jaybz, Rebelo, Azure Fashions, God Given Talent and Industry of Sweden.
Additionally, favourite brands among buyers and retailers, Yumi, Finding Friday, Pistachio, Trixxi, Lighthouse, Jessica Graaf, Sunco, Goose Island, Luella and Lunar will return with their latest offerings.
Tiago Da Silva, Head of E-commerce & Marketing at Yumi, said: "As long-time exhibitors at both Moda and Pure London, we are excited to share that these two iconic UK fashion trade shows have merged into one fantastic event.
"This new collaboration brings together the best of both worlds, offering a larger and more diverse platform for brands, designers, and retailers.
"With a shared focus on innovation and sustainability, the combined Moda & Pure London promises to be a game changer for the fashion retail industry. The future of fashion is here, and we’re excited to be a part of it."
Fashion accessories will feature eco-friendly innovations such as Miss Milly’s recycled leather handbags and purses. There will also be fair trade knitwear from Pachamama, alongside stylish staples from brands like Jess & Lou, By Eloise, Miss Shorthair, Nova Leathers, Miss Sparrow, Powder Design and Alice Wheeler London.
In the ‘Jewellery & Watch’ destination, standout collections will include Big Metal, Zsiska, Scream Pretty, Daughters of the Ganges, and Dainty London Jewellery, blending ethical craftsmanship with on-trend designs.
The Moda x Pure Catwalk will present three shows daily, "bringing key trends to life". The catwalk will be curated by Cult of Fashion and will showcase comprehensive looks from exhibitors.
The stage will also feature engaging panel discussions and retail insights, including a session with Nobody’s Child founder Andrew Xeni.
Speakers will explore topics such as sustainability, technological advancements, and the must have trends for the new season, with the full line-up to be announced in the new year.
Visitors will also be able to take a stylish break at the Moda x Pure Fashion Café, a fashion-inspired coffee bar "designed to combine relaxation with inspiration".
Featuring interactive pop-up activations that buyers and retailers can replicate in their own stores, the café will offer more than just coffee – it will be "a hands-on showcase of how in-store experiences can revitalise the high street".