WGSN parent Ascential has partnered with China Textile Information Center (CTIC) to launch a new “game changing” colour system that decodes colour as the human eye sees it.
Coloro uses “logical codes and intuitive design” to ensure fashion and textile professionals get the precise colour they planned for easily and accurately first time around, it is claimed.
The system is based on a 3D colour model, which defines colour based on a distinct seven-digit code representing the point where Hue, Lightness and Chroma intersect.
Out of a potential 1.6m colours available in that system, 3,500 have been selected for use in the Coloro products, with the selection chosen based on from input from trend forecasters at WGSN, colour experts at CTIC and a panel of creative and fashion industry leaders.
The Coloro product itself comprises physical and digital tools along with a consulting programme; the digital tool, Coloro Workspace, will launch in June.
Thorsten Traugott, leader of the Coloro launch at Ascential said the product was a “true game changer”. “Coloro simplifies how we identify and create colours, enabling colour to be a truly strategic tool for the creative industry. Harnessing the colour expertise within CTIC, we worked closely with 80 leading influencers in the textile and fashion industry to ensure the product responded to their industry needs,” he said.
Detlev Pross, leader of the Coloro launch at CTIC, added: “There is opportunity to add massive value to the fashion industry by improving colour decisions and making colour communication consistent and accurate. Coloro combines colour science, colour technology and consumer research to dramatically change how creative professionals work with colour across industry functions, from creatives to supply chain to strategists, improving workflow at every step.”