WGSN has launched WGSN Insider, a new digital platform offering an insight into the lives of the global trend forecaster’s editors and other “insiders” from the fashion, interiors, design and creative worlds.
The new free-to-view site features daily news as well as articles from WGSN editors and industry insiders in sectors such as catwalks, denim, youth, beauty, lifestyle & interiors, marketing and technology. Readers can sign up for a free daily news bulletin showcasing the latest content.
Guest contributors from the industry include:
Chair of WGSN’s advisory board and former dean of Parsons School of Design, Simon Collins
Jewelbots co-founder, Brooke Moreland
Triumph head of design, Sian Thomas
Kingpins founder, Andrew Olah
NET-A-PORTER.COM VP of Publishing and Media, Tess Macleod Smith
IBM Europe chief creative officer, Cheyney Robinson
The Rodnik Band creative director, Philip Colbert
Dinny Hall Jewellery founder, Dinny Hall
Scotweb Mill and DC Dalgliesh Tartan Weavers owner and director, Nick Fiddes
Brompton Bikes head of accessories development, Jennifer Shields
Loaf founder, Charlie Marshall
University of the Arts, London (London College of Fashion), Professor of Fashion Science Helen Storey, MBE
Next Models official colourist, Jack Howard
WGSN Insider is edited by WGSN senior editor, special projects, Sara McCorquodale (pictured) and WGSN global chief content officer Carla Buzasi will be making regular contributions, including a weekly round-up.
“WGSN Insider reveals the WGSN world, which means – for the first time – we’re giving everyone access to the ideas, opinions, imagery and video of our incredible team. As we have editors, photographers and trend forecasters all over the world, our breadth of coverage is unrivalled,” said McCorquodale.
“WGSN Insider is also a platform for the industry to discuss issues and share ideas, advice and experiences. We are such an integral part of fashion, it was a natural step for us to create this space,” she added.
WGSN’s main subscriber site publishes more than 350 reports a month featuring analysis, insight and data on the fashion and style-related industries, while WGSN Insider offers a “sneak peek” into that process, said global chief content officer Carla Buzasi. “Our Editors travel the world meeting designers, artists, architects, retailers, entrepreneurs, photographers and more, and with WGSN Insider, we’ll be sharing a little bit of those journeys and the characters we meet along the way,” she said.
All the content from WGSN’s previous blog has been migrated into the WGSN Insider site giving an archive of thousands of articles.
WGSN Insider can be viewed here.
Disclosure: The Industry London managing director Lauretta Roberts is director of brand and propositions at WGSN.