Westfield unveils marketing campaign “Working Together” to support reopening

Westfield Stratford 2020
Closed Westfield Stratford, March 2020

Unibail-Rodamco-Westfield has unveiled its new marketing campaign “Working Together”, to support the reopening of Westfield London and Westfield Stratford on Monday 15 June 2020, following the partial closure due to the COVID-19 pandemic.

The new creative intends to build trust for consumers, assuring the safety of returning to retail and communicating operational messages when visiting, whilst engaging customers through fun and welcoming illustrations.

Visuals include changes people can anticipate at the centres including parking in every other space, regularly using hand sanitiser stations and maintaining social distancing.

The ‘Working Together’ concept was developed by BETC and stems from Westfield’s overarching ‘Come Together’ brand messaging which was created in 2019 as part of the launch of the brand in France, Sweden and Poland.

Myf Ryan, Chief Marketing Officer for Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield said: “The ‘Working Together’ campaign follows on from the successful ‘Come Together’ platform we launched in 2019 as part of the European roll out of the Westfield brand and used in our centres in Continental Europe.

“Through this striking creative we want to clearly convey how Westfield London and Westfield Stratford City will be operating as of the 15 June, so consumers feel safe to visit before leaving their homes. Working Together illustrates our comprehensive plan to ensure the safety and health of our visitors – who we look forward to welcoming back very soon.”