Westfield hires new Chief Customer Officer

Unibail-Rodamco-Westfield (URW) has today announced the appointment of Caroline Puechoultres as Chief Customer Officer, effective 15 July 2021.

The appointment of Puechoultres is part of the Westfield's wider strategy to capture future growth opportunities in a rapidly changing retail environment as a more customer-focused organisation.

She will be responsible for growing and enhancing URW’s business and consumer offering by strengthening the company’s commercial partnerships with brands and retailers.

Her role also includes further leveraging data analytics, developing media revenues and expanding omnichannel services including click & collect and curbside delivery, whilst also driving innovation and strengthening marketing and branding.

Puechoultres's experience spans retail, hospitality, media and digital, bringing valuable new skills to URW as it evolves to capture growth opportunities.

Commenting on the appointment, Jean-Marie Tritant, Chief Executive Officer of URW, said: “It is critical for URW to better understand evolving consumer preferences, digital opportunities and to leverage the audience at our assets so we can drive growth as well as capitalise on the ongoing disruption of the retail industry.

“Caroline’s expertise will help us accelerate the customer-centric transformation already underway at URW, and ensure we continue to create quality experiences, meet and exceed customer expectations, and strengthen the Westfield brand.”

Caroline’s appointment to the Management Board also continues the evolution of URW’s governance announced in January, built on a simplified corporate centre and a decentralised structure under empowered regional Chief Operating Officers.