Westfield has predicted a huge surge of more than one million customers through its doors on the last weekend before Christmas, on 21-22 December.
Both Westfield London and Westfield Stratford City are gearing up for the busiest shopping weekend of the year with customers leaving their purchases to the last minute and not enough time left to allow for deliveries.
Myf Ryan, CMO Europe and group director of brand and strategic marketing for Unibail-Rodamco-Westfield, says: “The interesting thing about the final weekend before the big day is how the Christmas calendar plays on shopper behaviour and footfall. In 2017 retailers had the full benefit of a full weekend of trading immediately before Christmas day, seeing 800,000 visitors to our flagship London centres.
“Last year ‘Super Weekend’ effectively included Christmas Eve to present a three-day opportunity for shoppers to pick up those last-minute gifts, and resulted in our busiest Super Weekend on record with 1.2 million shoppers, including our busiest ever ‘Super Saturday’.
“This year we’re expecting a similar number of people through the doors, either ahead of returning to work for the final two days before Christmas or before taking holiday to visit family and friends further afield. We’re also anticipating a significant surge in overseas visitors looking to make the most of the shopping, dining and entertainment on offer at both our London centres.”