Weekday, the H&M owned denim-focused fascia, has opened its latest store in London’s Shoreditch.
The store is one of three to be opened in the UK before the end of the year, with a store on Berwick Street in Soho due to open next week followed by another in Sheffield.
Located on Shoreditch High Street the new store features a store-made studio, with screen-printing stations in which “Zeitgeist prints”, reflecting global events, will be created on a weekly basis.
To celebrate the launch seven London creatives, spanning art, design, music, fashion, photography, skate and activism, have co-created a limited edition print capsule collection, one for each day of the week.
The limited edition print capsule features designs by Betty Belle, Cam Barr, Char Ellesse, Josh Williams, Miraa May, Zak Abel and Rene Matich across Weekday jeans, denim jackets, hoodies, t-shirts and sweatshirts and will be sold exclusively at the Shoreditch store.