WeAr Select: London's new "revolutionary" fashion trade show

WeAr Select London, which stages its inaugural event on 9-10 January at Old Billingsgate is promising to "revolutionise the traditional fashion trade show experience".

The event will bring together a diverse selection of more than 150 global fashion brands and designers, who have been invited to display only 35 of their "story-teller" pieces each. Collections will span menswear, womenswear, footwear, accessories, art and concept store items.

Organiser of WeAr Select, Shamin Vogel, said the show was "on a mission to revolutionise the way brands connect with buyers" adding that buyers often felt overwhelmed by the scale of traditional trade shows.

"WeAr Select has taken on the challenge of bringing together a small selection of interesting brands to showcase no more than 35 items each. It will help buyers to understand the DNA of the brand in a second and ensure they find exactly what they want,” she added.

As well as the tight edit of brands and collections the show will further differentiate by combining "conventional show elements with an innovative digital platform". This platform will be curated by WeAr Global Magazine, which is a key event supporter.

In addition the show will present pieces from renowned artists such as Banksy, Fin Dac, Alec Monopoly and others, which will all be for sale at the show.

WeAr Select London will also feature seminars on upcoming fashion trends. Leading quality denim producer ISKO, will present a trend seminar, while WGSN, the world leading trend authority, will host a preview of the exclusive "WGSN Buyers’ Briefing".

The briefing will be presented by WGSN’s Senior Events Editor, Katharine Smith, and will reveal the hottest new trends for AW 16/17. The session will offer buyers a checklist of the season’s key trends from colours, details, fabric and finishes, and print and pattern updates.

Brands who will be showing at WeAr Select include:

ADD, Blackyoto, Blauer, Chie Mihara, Creative Recreation, Daniel Won, Elena Iachi, Eleventy, Gaastra, Grunge John Orchestra, Handstich, Haikure, Heinz Bauer Manufakt, Hudson, Isko, J Brand, Jean Shop, Jet Set, Joe’s Jeans, La Martina, Lieblingsstück, Lords & Fools, Magrit, Miranda Konstantinidou, Moma, N&S Gaia, Neuw Denim, Nobis, Paige, PRPS, Refrigue, Robin’s Jean, Salvatore Santoro, Schneider’s, Shoto, Siwy, Ström, Tanya Elizabeth, Trista, Troa, Zinga.

Running alongside London Collections Men (LC:M), WeAr Select will tap into a market of interested and present buyers. The trade show will operate a system by which tickets to the London Collections Men showrooms are valid at WeAr Select and vice versa.