Wax London unveils first pop-up at Harrods and eyes ‘other opportunities’
British menswear brand Wax London has unveiled its first-ever in-store pop-up in Harrods, Knightsbridge, described as “an exciting next step in its continued growth”, with further pop-up opportunities now being considered to drive brand awareness.
As well as housing the brand’s SS26 collection, the 150 sq ft space is showcasing a Wax London ‘Tellaro’ knitwear piece in a Harrods-only exclusive colourway: ecru with a beige broken stripe detail, with only 50 units available, retailing at £165.
The pop-up has been conceived as a fully curated brand environment, anchored by bespoke Wax wardrobes. The space is framed by a striking 75” 4K digital display screen and a halo-illuminated Wax London logo, creating a bold visual statement within the wider store.
Roger Wightman, Managing Director at Wax London, said: “The pop-up at Harrods is a landmark moment for Wax London. We wanted to create a space that feels genuinely ours - somewhere that reflects how we think about clothes, craft and our DNA. Harrods is the perfect environment for us, and we couldn’t be prouder to be part of their roster.
“Pop-ups are an important part of our wholesale strategy going forward. We want to work with our partners to support their sales and take the Wax brand to a wider audience.
“We are actively discussing other opportunities. The pop-up format has been designed to be reusable, enabling us to move quickly when opportunities arise.”
Wax London currently operates five standalone UK stores, four of which are in London - on Soho’s Berwick Street, which was the first to open in 2023, Covent Garden’s Neal Street (2024), Spitalfields (2024), Canary Wharf (2025), as well as its first store outside of the capital in Victoria Leeds, which opened in October 2025.
