Wax London to open third London store in Covent Garden as it ramps up retail roll-out
Menswear brand Wax London is opening its third London store at 45 Neal Street in Covent Garden on Sunday, 30 June, adding to its stores at 67 Berwick Street in Soho and 105a Commercial Street in Spitalfields, East London.
At 975 sq ft, the new store will be double the size of Wax London’s other two stores, and the brand says there are "further deals in the pipeline for London and key UK cities" in 2025.
Wax London Co-founder, Tom Holmes, said: "We are delighted that Wax has expanded to the vibrant and creative part of the city.
"The spirit of independence and its love of fabrics and fashion really align with the Wax London ethos. Neal Street will offer our community an even more unique opportunity to experience the brand."
The new store includes a more informal space on the lower ground floor, which will be transformed for community events, product launches and press previews.
