Wax London expands Fenwick partnership with new Kingston concession

Following the success of its concession at Fenwick in Newcastle, Wax London is expanding the partnership with a new 500 sq ft space in the retailer’s department store in Kingston upon Thames.

The space has been designed with the same attention to detail Wax London is known for, including custom rails, dark tinted acrylic tops and a vintage 16-drawer oak glazed haberdashery counter giving the concession “a warm, considered feel”, while a wall mounted lightbox adds a clean, modern contrast.

Roger Wightman, Managing Director of Wax London, said: “After our success in Newcastle, opening in Kingston was a simple decision. We've found a new customer at Fenwick with a real appetite for what Wax London stands for, and that connection to the brand feels genuinely exciting.

“To see the concession model growing with such strong presence across the country is something we're incredibly proud of – and a big thank you to everyone who has made it possible.”

Stephen Ayres, Concessions Director at Fenwick, added: “At Fenwick, we are focused on curating a compelling and differentiated brand mix for our customers, and Wax London is a fantastic example of this.

“Since launching in Newcastle, the brand has demonstrated a strong affinity with our customer base, making Kingston a natural next step in the partnership. Wax London's commitment to quality, craftsmanship and contemporary British design aligns perfectly with the modern menswear offer we continue to build across our stores.

“We are delighted to welcome the brand to Kingston and look forward to seeing it become part of the store's fashion destination.”

At the heart of the floor plan of the new concession sits a central styling area, framed by side-hang wall rails and freestanding floor units. The existing balustrade glass panels have been treated with an orange-tint film, “a quiet nod to the brand’s earthy, sun-warmed palette”.

Founded in 2015, Wax London unveiled its first ever in-store pop-up in Harrods, Knightsbridge, in May, described as “an exciting next step in its continued growth”, with further pop-up opportunities also now being considered to drive further brand awareness.

Wax London currently operates five standalone UK stores, four of which are in London - on Soho’s Berwick Street, which was the first to open in 2023, Covent Garden’s Neal Street (2024), Spitalfields (2024), Canary Wharf (2025), as well as its first store outside of the capital in Victoria Leeds, which opened in October 2025.