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Warehouse relaunches with new 'trend-forward' focus for AW24

Sophie Smith
13 September 2024

Warehouse has unveiled its new AW24 campaign, reflecting a new direction for the womenswear brand as part of Debenhams.

This season, Warehouse has delivered a trend-forward collection designed to bring a "cool, confident and curated edge to every wardrobe".

With capsule collections that blend the latest runway styles with wearable street fashion, each piece attempts to embody a modern, city-chic aesthetic, balancing the brand's signature "pretty but grungy" vibe with fresh, bold updates.

The collection is supported by model, presenter and podcaster Hannah Cooper-Dommett, who joins Warehouse as its new brand ambassador.

As the new campaign face, Cooper-Dommett also worked closely with the Warehouse design team to design her dress for the NTA's this week.

"Warehouse and Debenhams has always had a special place in my heart... and wardrobe so it’s a real pinch-me moment to work with such an iconic, British brand. I’m obsessed with the pieces in the collection and hope everyone will be too. Happy Shopping," said Cooper-Dommett.

The campaign marks the launch of Warehouse's partly sustainable range, featuring eco-friendly materials and recycled packaging, underscoring the brand’s commitment to "redefining its identity".

Dan Finley, CEO at Debenhams, said: "We are thrilled to unveil this season’s Warehouse collection with Debenhams as it is a statement for what’s to come for us as an iconic British retailer.

"We have crafted the direction of this campaign with the fantastic new face-of, Hannah Cooper-Dommett. Her effortless style and bold personality perfectly encapsulates this collection and is a true reflection of the new pieces."


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