Entering the men’s high street fashion market is Warehouse with “Warehouse Menswear” for SS20.
Centred on contemporary pieces and unique prints, the collection creates a seasonal capsule wardrobe and is “committed to making sustainable and eco-friendly choices”.
The range includes 100% organic cotton, recycled viscose and polyamide, all sourced to lower environmental impact.
“The expansion into menswear is an exciting step for us,” said Paula Stewart, Managing Director for Warehouse, “not least because it allows the brand to prioritise sustainability but because it leads us to fill what we believe, is a gap in the market, and after 40 years of being a cornerstone of womenswear retail, Spring Summer 20 will mark a new chapter in the brand’s history.”
Designed by the brand’s in-house design team, utility workwear mixes with wearable staples whilst a modern palette lends itself to the functionality of a capsule wardrobe. In-house designed prints on shirts punctuate the clean, block colours of classic crewneck sweats. Tapered trousers sit alongside light-wash denim, grandad collar shirts and soft work jackets.
Prices start at £15, going up to £220, and remain true to the brand and are closely aligned with the womenswear collection offering shirting options between £36-46 and a full suit at £150.
The collection launches in February 2020 and will be available in selected stores as well as launch stockists Zalando and Next, and online at www.warehouse.co.uk.