Warehouse becomes fourth Boohoo Group brand to launch a rental collection on Hirestreet
Fashion retailer Warehouse, which along with Oasis was acquired by Boohoo Group in June 2020, has launched a 13-piece rental edit on Hirestreet, including occasion dresses, co-ords and suits from its main collection, as well as items from its popular ICONS collection.
The move sees Warehouse become the fourth Boohoo group owned brand to launch on the Hirestreet platform in less than 12 months, following the success of Oasis, Misspap and Boohoo’s KK collection launches.
According to Hirestreet, Oasis is now one of the best performing brands on its website, with its ‘navy lace tiered strappy midi dress’ among the most-hired items of 2022, along with other winning styles, and it is hoped the Warehouse collection will follow in the same path.
Launching “in time for a new year wardrobe refresh and upcoming spring events”, items in the Warehouse rental collection have an RRP of between £79 - £228 directly from the brand, but will be available to rent on Hirestreet from just £16 for four days.
Lizzie Dawson, Fashion Director at Warehouse, said: “We’re really excited to partner with Hirestreet. As one of the leading fashion resale platforms, specialising in occasionwear, it’s a natural fit for Warehouse and we’re looking forward to the partnership developing and for our customers to have the opportunity to rent Warehouse pieces including sold-out web styles for their special occasions.”
Isabella West, Founder and Managing Director at Hirestreet, added: “Launching another iconic British fashion brand onto Hirestreet is a hugely exciting start to 2023, and the sign of things to come in the year ahead as we continue driving the fashion rental revolution.
“This rental collection is highly-data backed, it has been curated based on thousands of customer-data points, and we are really optimistic about it’s potential.”
The full Warehouse rental edit is live on Hirestreet from today, in sizes 6 - 16.
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