Vuori taps Jack Draper to front new campaign as it pushes into tennis gear
Vuori is accelerating its move into elite tennis with the launch of the HardKore Short, its most technical performance style to date, fronted by British tennis star and world number 12 Jack Draper.
The release marks the next phase of Vuori’s growing relationship with Draper, who signed a multi-year, "transformative" deal with the California-based brand in 2025 as it made a strategic push into the sport. The HardKore Short launches alongside a new campaign starring Draper.
Joe Kudla, Founder and CEO of Vuori, said: "We took everything our community loves about the Kore Short and re-engineered it for moments that require more – greater durability, mobility, and comfort under pressure – meeting the demands and standards of elite athlete performance."
Designed for high-intensity training and competition, the HardKore Short is the next evolution of Vuori’s Kore franchise. While the original Kore Short is known for its all-day versatility, HardKore prioritises performance, with upgraded fabrics, construction and fit throughout - a shift that mirrors Vuori’s broader ambitions in tennis.
"For me, it’s all about feeling my best on the court,” Draper said. “The Vuori HardKore Short is light, breathable and easy to move in. It delivers when the pressure’s on and keeps up through my longest training days and toughest matches."
Available in lined 7" and 5" inseams, priced at £110, the HardKore Short is engineered for high-sweat activity and dynamic movement. An ultra-lightweight ripstop shell improves moisture management, accelerates dry times and increases abrasion resistance, while a premium grid mesh liner provides enhanced compression and breathability. The liner also features a built-in slip pocket at the back waistband.
Additional performance details include apron-style front pockets, side vents for mobility and a secure back zip pocket, while an open fit allows for unrestricted range of motion.
Draper’s central role in the launch underscores Vuori’s intent to build credibility at the highest level of sport. Since joining the brand, the Surrey-born player (previously sponsored by Nike) has become a cornerstone of Vuori’s tennis strategy, with a signature line also in development.
