Vuori launches SS26 campaign starring Kaia Gerber
California-based activewear brand Vuori has launched its new SS26 campaign starring American model and actress Kaia Gerber.
Under the title of ‘For Kaia’, the latest campaign follows on from AW25’s ‘Vuori by Kaia’ collection and campaign, which "introduced Gerber’s personal design perspective".
This next chapter features an intentional selection of Vuori’s newest performance styles and iconic essentials, handpicked by Vuori for Gerber.
Featuring new silhouettes alongside signature Vuori fabrics, including the brand’s ultra-soft Vuori BlissBlend, the edit emphasises comfort, versatility and “elevated simplicity”.
Key pieces include the Vuori ‘AllTheForm Micro Bra’ and ‘AllTheForm Micro Short’, the ‘Sedona Classic Full Zip’ and ‘Retro Short’, and the ‘Sunday Track Jacket’ and ‘Sunday Track Pant’ – "each designed to be worn effortlessly from a workout to the street".
Gerber said: "What I love most about Vuori starts with the fabric - it’s unbelievably soft, but it’s also how it makes you feel when you wear it. There’s an ease to it that lets you move through your day without overthinking what you have on.
"For me, getting dressed is about feeling comfortable and confident at the same time, and these pieces really live with you - from slower moments to more active ones."
The campaign launch comes hot on the heels of Vuori naming Heather Archibald as its new Chief Product Officer last week, effective as of today, 20 April.
Prior to Vuori, Archibald served in product leadership roles across global brands, including most recently as Rothy’s Chief Product & Merchandising Officer. She has also served as Chief Product Officer at Title Nine and has held product and merchandising leadership roles at both Restoration Hardware and Gap Inc., where she spent almost six and half years up to December 2013.
Commenting on her new role, Archibald said: "Vuori has built something truly distinctive at the intersection of covetable, high quality product. Its strong ‘Built to Move In, Styled for Life’ message, and its clear sustainable mission, each set the stage for an unbelievable future.
"I’m honoured to join the brand on this growth journey. It's an exciting time for us to continue elevating the product experience through innovation and grounded in our deep understanding of the consumer."
Founded in Encinitas, California in 2015, Vuori has quickly established itself as a category leader in the activewear market "through a differentiated and more versatile perspective on performance apparel".
The brand’s strategic global expansion - hitting its 100-store milestone in late 2025 and serving consumers across close to 30 countries through a robust network of owned and partner channels—will continue to drive growth with a focus on key markets in the US, Europe and Asia.
By the end of 2026, Vuori anticipates a methodical owned and partner retail expansion with close to 25 additional new locations, including a total of 15 international store locations, reinforcing its global momentum and presence.
In February the brand announced that it was accelerating its move into elite tennis with the launch of the HardKore Short, its most technical performance style to date, fronted by British tennis star and world number 12 Jack Draper.
