Vuori launches second ‘more technical’ golf range with actor Tom Holland
Californian activewear brand Vuori has launched its second golf range online with a campaign fronted by British actor, brand ambassador and keen golfer, Tom Holland.
Diving deeper into the requirements of the sport, this second incarnation is a more technical golf specific offer, including the slim ‘Aim’ trousers in a lightweight technical fabric, engineered for comfort and movement, with scorecard-sized magnetic rear pockets.
Alongside best-selling essentials and elevated staples, the collection introduces new classics that “challenge golf’s traditional dress codes with a more versatile, contemporary approach”.
Other key pieces in the range, which blends on course style with performance needs, include the ‘Ponto ½ Zip Mock Neck’ top, the ‘Echo Insulated Vest 2.0’, the ‘Ace Polo’ and the ‘Terrain Jacket’.
Last month saw Vuori launch its new SS26 campaign starring American model and actress Kaia Gerber. Under the title of ‘For Kaia’, it followed on from AW25’s ‘Vuori by Kaia’ collection and campaign, which “introduced Gerber’s personal design perspective” – with performance styles ‘handpicked’ by Gerber.
In February, Vuori also strengthened in position in tennis apparel with a new campaign fronted by British star player Jack Draper, wearing the brand’s new ‘HardKore Short’ – its most technical performance tennis style to date. Draper signed a lucrative “multi-year deal” with Vuori in 2025.
