Vivobarefoot to relocate and upsize Covent Garden flagship
Sustainable footwear brand Vivobarefoot is set to double the size of its Covent Garden flagship to 861 sq ft, as it relocates to 57-59 Neal Street from number 64 this autumn.
The new site will also be home to Vivobarefoot’s new office headquarters, and the store will carry a range of trainers, including vegan, winterproof, and 'swimrun' options.
The brand also aims to elevate its in-store experience by offering one-to-one tuition sessions with a running coach and barefoot technique training.
The new store will draw inspiration from the natural environment, featuring wood panelling, classic Vivo hexagon surfaces, and a 75 sq ft purified living plant wall.
It comes after the opening of Wax London’s new 975 sq ft store at 45 Neal Street, while Form&Thread opened a store at 68 Neal Street in May 2024. A third menswear addition for Covent Garden is set for August 2024, when Danish brand NN.07 will open at 7 Earlham Street.
Michelle McGrath, Executive Director at London landlord Shaftesbury Capital, said: "To have such a strong calibre of independent, innovative and sustainable brands join Covent Garden’s Seven Dials is credit to the authentic and dynamic neighbourhood we have nurtured.
"Whilst Covent Garden is synonymous with debut openings, flagship stores and innovative concepts, evidenced by the introduction of NN.07, Form&Thread and Wax London, it also consists of a close community of partners which Shaftesbury Capital works in collaboration with, so it is rewarding to see existing brands continue to commit to the destination, like Vivobarefoot in their latest neighbourhood expansion and head office relocation."
