UK-based Vivobarefoot to open New York flagship this spring

Natural health footwear brand Vivobarefoot is set to open a US flagship store at 248 Lafayette Street in New York City this spring, marking a major milestone in the company's global expansion.

This will be the second retail outlet Vivobarefoot has opened in the US market, following the launch of its concept store pop-up in partnership with Phase SiX at 7601 South Congress Avenue in Austin, Texas, in 2024. The store is temporarily undergoing refurbishments but is set to reopen soon.

Earlier this year, the company also announced that it would be opening regional American headquarters in Austin, Texas. The company's main headquarters remain located above its London Covent Garden store.

The new New York store will feature the full range of barefoot footwear collections for both adults and kids. To elevate the in-store experience, the brand will offer foot scanning and movement analysis, one-on-one natural movement coaching, access to the brand’s footwear repair program and a preview of the brand's circular, made-to-measure footwear innovation called VivoBiome.

Featuring Vivobarefoot’s signature nature-led retail concept, the space will maximize natural light and integrate a variety of indoor plants into its layout, using natural materials and calming scents. This is intended to allow customers to escape hectic city life, relax, and "reconnect with their feet".

Aligning with the nature-first retail concept, fixtures and other elements within the store have been chosen to minimize environmental impact, with the brand using renewable materials and modular fittings, as well as low-energy systems and circular design principles.