Victoria's Secret raises full-year outlook as sales jump 15%

Victoria's Secret has reported a 15% jump in first quarter sales to $1.6 billion (£1.18 billion) and raised its full-year 2026 outlook after growth across all brands, channels and geographies.

The first quarter of 2026, ending 2 May, delivered net earnings of $48 million (£35.5 million) and built on a "standout" fourth quarter and full year of 2025, according to the company.

Victoria's Secret now expects full-year 2026 net sales between $7.03 billion and $7.13 billion (£5.20 billion to £5.28 billion), up from the $6.85 billion to $6.95 billion (£5.07 billion to £5.14 billion) range it had issued in March.

Chief Executive Hillary Super, who took the role in September 2024 after serving as Anthropologie's CEO, said the company had delivered a "strong start to 2026" and that it was "continuing the momentum" it had built last year.

She noted double-digit sales growth across its Victoria’s Secret, PINK, and Beauty brands, highlighting that these brands had been "gaining cultural relevance" and expanding its customer base.

"Our customer responded strongly to our product innovation, emotionally resonant storytelling, and distinct brand projection, driving double-digit growth in new customer acquisition, increased regular-price selling, and broad-based strength across categories, channels, and geographies," Super said.

"These results reflect the progress we are making against our Path to Potential strategy as we continue to strengthen customer connection, build brand heat, and drive sustainable long-term growth. We are increasingly confident in the trajectory of the business."

Super also noted that she believes the company has a "strong pipeline of product launches, partnerships, and brand moments ahead".