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Victoria's Secret prepares for metaverse venture with trademark applications

Jeremy Lim
15 February 2022

Lingerie brand Victoria's Secret has joined the list of fashion brands planning to offer digital collectibles and online clothing within the metaverse.

According to the application filed with the US Patent and Trademark Office, the lingerie company filed several trademarks on 8 February for its metaverse plans, which indicate its intention to sell virtual undergarments, footwear, headwear, eyewear, bags and fashion accessories.

Trademark attorney Mike Kondoudi confirmed the news on Twitter, revealing trademarks for "downloadable virtual goods, namely, computer programs for the creation and trade of digital collectibles using blockchain-based consensus protocols and smart contracts" in the application.

These will also feature "information, photos, images, videos, recorded footage, highlights, and experiences in the field of fashion, clothing, fashion accessories, and style." The company also plans to organise virtual fashion shows, according to its filing.

Despite the decline in NFT trading activity from fashion brands this month, the number of applications for NFT and metaverse trademarks continues to grow at a steady pace. Last week, Gucci purchased virtual real estate in blockchain-powered virtual world, The Sandbox while German designer Philipp Plein acquired a plot of land in rival platform, Decentraland for over £1 million.

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