Victoria's Secret PINK taps TikTok star as ambassador for expanded size offering

Victoria’s Secret PINK has announced that TikTok star and curve model Remi Bader will join the brand as ambassador and size consultant for the next year.

The partnership will see Bader become an integral participant in product testing PINK's extended size offerings and will begin this week with the brand's launch of XXL swimwear.

Bader will also leverage her 2.5 million strong following on TikTok to provide insights into PINK’s customer base, and launch a curated collection of her favourite PINK styles, while being involved in events and activations throughout the year.

She will also serve on the judging panel for the annual PINK With Purpose Project which awards £18,380 ($25,000) to 10 young adults to fund their projects.

Bader is a content creator and curve model known for her starting conversations around body representation and a star on TikTok because of her realistic try-on hauls, which also grew her Instagram following to 300,000.

Amy Hauk, CEO of Victoria’s Secret PINK said: “We love how Remi uses her platform to push the boundaries and make real change. We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products. We also admire how she’s real about all aspects of being an influencer, and how she’s been so open about her own mental health journey.”

Bader commented: “What intrigued me so much about this partnership - besides the fact that I grew up wearing PINK - is the brand’s openness for my honesty and desire to see change. PINK has made a lot of strides over the years to be more inclusive and focus on mental health, and I’m really honoured to work with the team to help young adults embrace their bodies and be an honest voice for the amazing community I’ve built.”