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Victoria's Secret focuses on inclusivity with first male brand ambassador

Sophie Smith
21 April 2022

Victoria's Secret PINK has named actor and producer Darren Barnet as its first ever male brand ambassador, as part of the brand's focus on inclusivity.

Best known for his role in the Netflix series "Never Have I Ever", Barnet joins PINK to promote its new genderless collection, featuring shorts, tees, matching sweat sets and accessories.

Barnet will also help launch new styles and be the face of the brand's upcoming fleece shirt jacket launch this Autumn.

In addition, he will be curating a list of his favourite products and participating in various activations that support the brand's key initiatives, as part of PINK's commitment to inclusivity, fostering positive mental health and empowering young adults.

To kick off the partnership, the actor will join the brand's Mental Health Awareness Month activations. This includes an Instagram Live conversation with Victoria's Secret PINK partners and brand ambassadors, where he'll share his own experiences and tips for prioritising mental health.

Amy Hauk, CEO of VS PINK, said: "We are so excited to announce this partnership because Darren is such a positive role model for teens and young adults. As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence."

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