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Victoria Beckham tops social rankings for London Fashion Week

Lauretta Roberts
20 September 2019

Victoria Beckham emerged as the winner in the social media stakes during London Fashion Week with her brand achieving the highest value in terms of its media impact.

According to Launchmetrics, which uses a bespoke algorithm to calculate the Media Impact Value (MIV) of brands and influencers, Beckham's post from the day of her show featuring her daughter Harper was the most valuable of London Fashion Week with an MIV of $702,000. Beckham has some 26.8m followers on Instagram and the post garnered more than 850,000 likes.

Overall London Fashion Week generated an MIV of $36.2m with a total contribution from soclal media of $19.7m and from online media of $16.6m. Launchmetrics analyses more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality to calculate MIV.

As well as having the most valuable post Beckham also topped the chart of brands at LFW overall for both MIV and owned media, seeing off luxury house Burberry to land the top spot in both lists.

Top 5 Brands MIV

  1. Victoria Beckham
  2. Burberry
  3. Alexa Chung
  4. Molly Goddard
  5. Bulgari

Top 5 Brands' Owned Media 

  1. Victoria Beckham
  2. Burberry
  3. Bulgari
  4. JW Anderson
  5. Christopher Kane

LFW is also a chance for influencers to prove their worth and the top spot in this category went to London luxury travel, lifestyle and fashion blogger Naomi-Jane Adams who achieved an MIV of $294,000.

The top celebrity of the week was Giovanni Palandrani (Aquaria) who generated an MIV of $552,000.



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