Victoria Beckham to launch a collection with Gap

Victoria Beckham has co-created a collection with Gap, including "the perfect white t-shirt", that will hit stores and its website this Friday.

Beckham has created 38 pieces for global fashion giant including black Capri jeans, a khaki parka, a cropped denim jacket, shirts and a tracksuit. The designer, who established her fashion and beauty empire in 2008, told The Sunday Times: “When I first saw my logo alongside theirs it was a real pinch-me moment.”

Cutting-edge fashion photographers Mert & Marcus have shot the accompanying campaign to mark the collection's launch, which perfectly taps into the 90s trend that is taking over fashion.

It also lands shortly after a Netflix documentary about Victoria Beckham's career journey, which brought her fashion business into the wider consciousness, She said the collaboration with Gap would allow her to reach a far wider audience with her designs. For example, the Capri jeans for Gap, are priced at £70 while a pair of cropped jeans in her mainline collection are priced at £420.

“It’s the right thing for the business now. I can reach out to such a vast audience and we can achieve incredible price points. That is so exciting for me," Beckham told The Sunday Times.

Gap has been enjoying a resurgence in popularity of late, in part due to the all-consuming trend for 90s fashion. But equally the brand, founded in 1960s San Francisco, has been resetting having over-expanded. It our of favour with consumers, who were gravitating to cooler brands, such as Uniqlo, for their basics but lately it has started to recapture the magic that made it such a force, in particular during the 1990s.

The brand exited the the UK market in 2021. closing all of its 80-plus stores, but subsequently signed a joint-venture with British high street giant Next to operate its e-commerce business and stores in the UK and Ireland. It officially returned to the UK high street with a shop-in-shop in the Next store on Oxford Street in 2022.

Late last year the brand opened a bright and fun, two-storey flagship in Covent Garden; additional stores are located in Westfield White City, Manchester Arndale, Manchester Trafford and Glasgow Braehead. There is also an outlet store in Wembley and the brand has a presence in numerous Next stores across the country.

This collaboration is not the first time that Victoria Beckham has taken her brand into the mainstream. In 2017, she created a collection for US giant Target, comprising mainly 60s-inspired shift dresses and tailored separates, and in 2024 she created a 70s-inspired capsule collection with Spanish giant Mango.