Victoria Beckham opens first US pop-up store in Miami
British fashion label Victoria Beckham has opened its first US store at Bal Harbour Shops in Miami, making it the first location outside London to house both its fashion and beauty businesses under one roof.
The brand’s founder and namesake designer shared the news on her Instagram account, describing the location “as an extension of our Mayfair flagship boutique”.
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“Expect a curated edit of ready-to-wear and accessories, as well as an exclusive capsule in a rich bronze colourway,” Beckham added.
The new pop-up, which is located in “one of the world’s most storied luxury destinations”, according to Beckham, will stay open until 30 September 2026.
The designer had already made headlines in April when news broke that she had co-created a collection with Gap, including “the perfect white T-shirt”. Beckham commented that the launch would allow her to reach a far wider audience with her designs.
The Victoria Beckham business has also been undergoing recent leadership changes, with Ralph Toledano announcing that he had stepped down from his position as Chair of Victoria Beckham after eight years.
Toledano had joined the brand as Chair in 2018, after being personally selected by the designer for the role. At the time, Beckham said she chose him based on his “unrivalled industry experience”.
Since then, Toledano has worked with Beckham on building up her brand, which last summer reported another year of growth, with revenues up 26% to £112.7 million in 2024, despite an increasingly competitive luxury and beauty landscape.
This marked the fourth consecutive year of double-digit revenue growth for the company, once known for its high losses before a strategic reset began in 2019.
