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Victoria Beckham CEO Paolo Riva stands down

Lauretta Roberts
12 July 2019

Victoria Beckham CEO Paolo Riva has stood down from the business with immediate effect for personal reasons, the company has announced.

Riva, a former CEO of Diane Von Furstenberg, joined Beckham's luxury label in September 2018. He arrived shortly after the brand appointed former Chloé CEO Ralph Toledano as chairman.

In light of his departure Victoria Beckham has restructured its top team with Toledano charged with leading the business moving forward. Product director Marie Leblanc de Reynies has been promoted to the newly created role of managing director of brand and product while Pablo Sande to the position of chief financial and legal officer.

Leblanc de Reynies has been with the brand for a year and prior to that was head of women’s fashion and brand positioning for Printemps department store in Paris. Sande joins from Salvatore Ferragamo was he was CFO for the Americas.

Toledano said it had been "a real pleasure" working with Riva. "I would like to thank him for his contribution. I look forward to continuing to drive and implement the strategy for the brand with Victoria and the team,” he added.

Riva added: “I am proud of what I have accomplished with the team and wish the company great success for the future."

Victoria Beckham received a £30m investment for her 10-year-old business from investment house NEO at the end of 2017. Since the investment the brand has announced a move into beauty, having previously collaborated with Estee Lauder, which is expected to launch later this year. Beckham has also launched a long-term activewear collaboration with global sports giant Reebok.

Her brand comprises her mainline, Victoria Victoria Beckham younger line, along with shoes, eyewear and accessories. It is available in flagship stores in London and Hong Kong, online via its website and at premium multi-brand retailers globally.

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